LED lighting prices plunged 30% universal Era

LED lighting market price war this year, in the brand promotion war factory Lumileds set off one-time drop foot, LED industry to assess the future down space is limited, the price quickly reached the sweet spot. This year will be the key to replace the LED energy saving lamps, lighting brands will continue to promote the sale of subsequent shipments. Photoelectric Association (PIDA) senior industry analyst Lv Shaoxu said, LED prices to stimulate sales, is conducive to packaging factory output growth.

Lv Shaoxu said, set off in the factory under the brand price war, the price of LED lighting has been compared to last year plunged 30%, estimated this year fell space is limited, and the price after killing the consumer side really intrigued by purchasing, home lighting energy-saving lamps replacement for the LED lights, and this wave of price decline from the bulb extending to the lamp. It is understood that the 4 foot LED lamp will appear a price of $6, while the current energy-saving lamps for $3, is expected to become the next wave of LED lighting market competition.

Lv Shaoxu pointed out that this year, Taiwan factory LED lamp prices declined sharply over the last year, in the technical promotion, process streamlining and the material cost is reduced, the LED lamp terminal price dropped to 200 yuan, 700 yuan higher than last year fell 250%. LED put the price close to the people of energy-saving lamps, energy-saving lamps will accelerate the early exit from the market.

LED lighting applications market actively launched in the factory under the brand magic price this year is expected to grow sharply. EPISTAR chairman Li Bingjie said, LED lighting prices steadily declined in previous years, but this year, after the rise in the supply chain, reduce the price of the brand to assist factory, an energy-saving lamp lighting factory accelerated exit targets in energy-saving lamp sales to an annual decline of 10% decline, this year will reach 3 decline.

Taiwan manufacturers estimate a lighting price station of Lumileds may sacrifice profits to clear inventory, obtain subsidies inferred Lumileds in other countries, set off a price war in the United States market pathway, in order to prevent competition, taking advantage of the bigger market share, the current Lumileds global LED lighting market share of about 5%.

The rise of the mainland supply chain has become one of the factors in the rapid decline in the price of LED, and Philips will be 8 stake in the sale of the Lumileds to the mainland Jinsha River group, indicating the mainland LED plant to enter the global ambitions. Li Bingjie evaluation, although Jinsha River Lumileds shares will help the company to obtain patent licenses, to solve the LED problem of output, but the Jinsha River franchise, Lumileds that is due to changes in the management team shall be carried out with other plant patent cross licensing, EPISTAR will take the opportunity to occupy the market focus on patent.

In addition, Lv Shaoxu estimates, this year, the Taiwan LED industry in the price fluctuations will make the package factory more favorable. Due to the imbalance between supply and demand of production capacity, this year the world's new MOCVD machine about 250 units, the current chip is still excess supply, which is conducive to the cost of packaging factory bargaining down costs.

Lv Shaoxu said, the upstream chip factory in crystal electric), canyuan post merger integration, canyuan this year to reduce capacity in Taiwan area after the whole chip output is reduced, the upstream chip output this year estimated annual reduction of 10~15%. Although the chip output will probably face a recession, but the downstream packaging annual output value is expected to stabilize growth, forecast in the rapidly rising demand for lighting under the Taiwan LED package annual output value is expected to grow by 5% over last year, the lighting component and module shipments expected to grow.

LED industry in the first half of this year, operating as expected, mainly due to customer orders deferred. The legal assessment of crystal electric second quarter utilization rate of about 70% in the third quarter, lighting products re design the terminal price falls after the end, prompting customers to restart the pull, the quarter utilization rate will increase, on the second half of the revenue ratio of 45 to 55. Lighting prices to meet a decline in the market is conducive to the volume of the sprint, the current ratio of net shares fell to 0.75 times the price of electricity, located at the bottom edge of the historical interval 0.8~1.6 times, the estimated price will rebound.

Compared to the upstream chip facing the pressure of the downstream packaging factory pile up in excess of requirement, billion light may be down chip cost price, plus the company exceeded Nichia patent to attract international buyers, billion light with cost and productivity advantages, help the company to seize the lighting market.

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