LED lighting: price war forced stop small business!

"Now many factory bosses, rather they will shut down, plant rental to others, so it is more cost-effective. Recently, insiders told reporters reflect, due to the increasingly difficult to do business, the factory will be rented to others more and more phenomenon.

According to the relevant data and the world economy, Chinese economic trend, lighting high profit era has become the past, low profit has become the norm, and the decline of the real estate industry, is bound to have a significant impact on the lighting industry, the industry growth rate will be significantly lower than last year, the price index continued to decline in recent years, LED lighting products, may face more serious price war this year.

Commercial lighting products prices began to decline this year

Zhongshan Ancient Town lighting wholesale price index the latest trend, the first few weeks of the year, in addition to commercial lighting series index fell 7.28%, the application of LED series index, lighting series, outdoor lighting series, index index index rose slightly light series.

Some market participants said the 2011 lighting industry emerged downturn, the market generally reflect the busy season, off-season more light, Guzhen Lighting price index out of a winding line in the low atmosphere, but overall, is still good in 2010, the annual lighting wholesale price index rose 19%.

From the index, outdoor lighting series index nearly half a year to the biggest fluctuations, the start of this year is still not stable, the first week of the third week index was 91.8, down to 81.1, the current rose to 88.4, or 5.62%, is the largest increase in several indicators. Half of the overall index series of light is rising, but after the start of the year fluctuations, this year the second week index was 115.7, second and third weeks, but fell to more than and 10 points.

In addition to the price index reflects a number of lighting products this year, the price is not stable, according to customs statistics on the export of lighting products can also be found that the export of such products is weak. According to statistics, in 2011, Zhongshan lighting, lighting equipment and similar products exports $870 million, down 0.6%; and in January of this year, Zhongshan lamps, lighting fixtures and similar products exports $70 million, up sharply down 24.1%.

Analysis of the industry, in 2012 the lighting industry will be faced with high raw materials, internal and external demand slowdown, industry competition pressure, 2012 Guzhen Lighting price index will continue to show the ups and downs of the market and the traditional season, the annual trend rose steadily, but the growth rate slowed slightly compared to 2011.

LED lighting is the lighting industry's hottest sector, is also the last year Zhongshan lighting export highlights, but with fierce competition in recent years, promotion costs continue to decline LED lighting products, but it also inevitably in the industry has intensified price promotion campaign.

According to the reporter, in the government policy support, LED has become the direction of the upgrading of lighting companies regardless of size, chip, wafer, or encapsulation, application, not in the number of explosive growth. LED application series index shows that, despite the high cost of raw materials in recent years, the impact of the price decline has slowed, but overall, the industry continued to show a downward trend in prices.

Property market disaster lighting industry

Summed up in 2011 the lighting market can be seen, raw material prices, labor costs, rising logistics costs plagued the development of enterprises. According to projections, production costs increased by two to $30%. Another big pressure from the real estate policy regulation deepened, weak growth in demand for lighting products terminal.

"Before wholesalers into the store, will take the initiative to ask what the latest style, the style of the encounter, the number of points will be single. But from the beginning of the second half of last year, a lot of wholesalers into the store, look at the East, West look, is not a single. "Running a store in the town lighting street Liu told reporters that her clients are mainly from the northeast, but mostly come to see the market, the housing market downturn, these wholesalers will halt the troops and wait too much money, do not want to pressure in payment.

With the continuous upgrading of consumption structure, people began to attach importance to the Home Furnishing lighting decoration, Chinese residents of the housing demand in the coming period will still maintain the momentum, outdoor lighting industry in the domestic market demand in the next few years should not be big fluctuations, especially the indoor lighting industry will maintain a sustained growth momentum the more high-end lamps, Home Furnishing decorative aesthetic design of the more you need to be backed, to show the effect of the design, the development of the real estate industry is an important factor affecting the market lighting decoration.

In recent years, the rapid development of the real estate industry, led by the same industry chain decoration lighting. But since 2008, the real estate industry growth slowed down or even decline, the lighting industry has caused a certain impact.

In an interview with reporters, the number of people in charge of the light, said the real estate regulatory policies have a direct impact on the lighting industry. Insiders predict, from the national policy level and the macroeconomic environment, regulation and control in 2012 the domestic real estate industry is still not relaxed, which means that in 2012 the lighting industry still faces greater resistance of marketing.