Product Maintenance

LED lighting market prices fell into the peak

2010, Japanese leading lighting manufacturers such as Toshiba (Toshiba), Matsushita (Panasonic) in the Japanese government, have cut off a LED bulb price, prices running. In early 2011, South Korea's Samsung LED announced the introduction of five types of output power over and below 1W of high, medium power LED new products, which officially entered the LED lighting market. Senior researcher consultant He Zaihua pointed out, dropped into the peak of the LED lighting market price based on a large number of manufacturers have officially entered the LED lighting market, large enterprises driven investment tide again appeared, which can lead to sharp decline in the price of LED lighting. Because the terminal product sales continued to rise, the promotion of the permeability of the entire market has a significant role in promoting, therefore, in the price, technology and other factors continue to improve, the industry will accelerate progress. In blue and green technology, although the technology has achieved results, but is still in the growing state, therefore, the future development potential is considerable. The continuous improvement of red and yellow brightness and blue green technology continues to mature or will drive the LED industry long-term R & D investment, therefore, the industry's future competition will be a long-term research and development competition. At this stage, the price war is perhaps the industry is the main competition, but in accordance with the Haitz law thought, the maturity of the technology is brought about by falling prices, more and more factors or will participate in the competition in the industry. According to the investment adviser released "2010-2015 China semiconductor lighting (LED) industry investment analysis and prospect forecast report" shows that the domestic LED enterprises in the supply chain in the low-end market competition more fierce. Domestic LED enterprise technology, behind the scale, the industry chain on the various aspects of the high-end market are occupied by foreign companies, domestic enterprises can only supply the low-end market, and mostly domestic market, small space, low profit. LED terminal product price decline will compress the various aspects of the industry chain, including the level of profitability of the packaging business, the scale of the enterprise will become the future competitiveness of the magic weapon. Investment advisor research director Zhang Yanlin pointed out that the decline in market demand and the price of LED is in the circulating state of benign, at this stage of the market demand is mostly government demand and government to promote the market demand, the market space in the future in general lighting, with the further expansion of the market, the general lighting become LED biggest application market, because the price sensitivity of home lighting may be even more, therefore, family lighting will decline in the price of the last market force, "12th Five-Year" period, the rapid growth and popularity.

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