LED lighting industry prices again to seize market share

This year, LED lighting quickly pick up, the market is generally optimistic. LED Research Institute observed that in June, in addition to some of the goods due to the end of the promotional period of price recovery, the rest of the region most of the commodity prices showed a steady or downward trend.

First tier brands have adopted low-cost strategy

According to the latest Global Market Research Institute LED light bulb retail price survey shows that this year (2013) in the region in June LED light bulb prices were basically stable downward trend. Global replacement of the LED 40W retail price fell slightly 2.7%, came to $15.6, of which the most obvious decline in prices in china. Global replacement of 60W LED bulb global average price fell 1.6%, to $23.4.

LED professional organizations, the regional market demand gradually led the international brands have in the price and product layout to speed up the pace and enhance consumer awareness, reduce regional and local brand spread. The low price strategy of these leading brands and vice versa will have a strong role in promoting the market penetration of LED lighting, but also makes local brand competition pressure. Therefore, the virtuous circle is gradually formed, the price competition in the LED lighting market has gradually separated from the sacrifice of product quality to reduce the cost of the vicious stage, into the real price increase

LED Moore's law suffered more than 20% price reduction of PHILPS bulbs

Different from the traditional lighting, LED lighting (ie, semiconductor lighting) industry is more like the electronics industry, but the electronics industry, can not escape Moore's law. For PHILPS LED bulbs recently listed in Taiwan price cuts, PHILPS lighting China Public Relations Manager Zhang Xu told reporters yesterday Securities Times reporter said.

July 15th, PHILPS announced a new generation of LED bulbs in the new market in Taiwan. It is reported that the series of products in the same lumen (light efficiency units), compared with the previous generation of energy-saving products 20%, while prices fell sharply. Among them, the introduction of the 7 WATT LED bulb $399 (equivalent to about RMB 82 yuan) compared with last year's entry, the price of 20%. Part of the price reduction of 33.39%.

According to the latest survey results of the global LED bulb retail price, in June of this year, the price of LED bulbs are basically downward trend.

British region in June prices fell 4.4%, the original commodity prices fell steadily this month, new items less. Commodity prices in Germany in June showed an increase of 1.3%, the original commodity prices showed a slight fluctuations, mainly due to the decline in the exchange rate led to price increases. Japan to replace the 40W average price of goods showed a decline of about 4.2%, the original commodity prices fell steadily, no new items in the region appear. The average price of goods in the United States in June showed a 5.4% decline, the basic stability of the original commodity prices fell this month, new items less. South Korea in June the price of 2% was slightly lower, the original commodity prices basically no change, due to rising exchange rates lead to lower prices. In addition, China's 40W to replace the commodity prices fell 7.9%, the average price reached $10.2.