LED lighting industry lively behind the business what to do?

At present, LED lighting industry mode of production, sales mode, operation mode, service mode is gradually break the shackles of tradition, combined with the new technology, new models, new ideas emerge, making the whole industry restructuring is imminent.

Transformation to move the body"

In recent years, whether there is a LED light source, OLED technology, intelligent Home Furnishing technology and other new products, or business philosophy, the "O2O" mode, "Internet plus" concept, the new channel mode business model comes, these new things and new ideas are a reflection of an imminent trend --- "transformation" but, this is also the current lighting manufacturers not open around the topic.

Therefore, in recent years, the lighting industry appeared a hitherto unknown "lively" or LED comprehensive restructuring or optimizing channel, or overweight new technology, or seek new capital, and this jollification behind, also make the lighting industry exposed many phenomenon: a vicious price war, run away collapse, capital acquisitions, industry reshuffle etc..

Guangya Exhibition this year, on the transformation, OPPLE lighting attitude and ideas sparked widespread industry exploration. Huang Zhijian, general manager of OPPLE lighting China CEO Ding Ding and general manager of commercial lighting in an interview with the media group, repeatedly referred to the transformation of this topic. OPPLE said: at present, the lighting industry transformation is facing three major challenges: first, the so-called "LED transition", does not mean a simple product transition, but the production system and the management system on the corresponding "transformation"; two, the downstream industry updates slow, two or three line market acceptance of new thinking is slow thus, the local dealer "transformation" is lagging behind; three, distributors and customers from a simple trading relationship, will be transformed into "full service".

OPPLE lighting China CEO Ding dragon further said that at present the industry called "transformation", just on the surface of the product upgrade, yet into the enterprises of "gene" to go, "so, the enterprise must realize the transformation, we must first achieve the 'to' move ', transgenic enterprises' body. "

Transformation has been the new normal"

If a few years ago, with a professional channel resources of traditional lighting companies think is not to change the LED, then, in the face of the current development trend of LED, given the time to consider the enterprise has ceased to exist. The traditional lighting industry era, has been developed to a mature stage, the traditional strong brands such as FSL, OPPLE, sun, NVC brand enterprises have been on the road LED transformation pace.

A bold prediction of the industry, leading the lighting industry is not the future of product technology, but extremely in place services and solutions. Product technology, quality of one day in the future will be "universal homogenization", enterprises and dealers will not rely on "simply selling products" win, therefore, to provide customers with lighting solutions and services industry will be the new focus of competition and enterprise new way. Therefore, lighting enterprises "transformation" should be "system" and "product", OPPLE lighting well versed in this.

It is understood that OPPLE lighting sales in recent years in various channels are steadily rising, thanks to the efforts made in recent years in its LED transformation. According to OPPLE lighting China CEO Ding Dragon said, from the product, service and other aspects of the consumer closer to change, is the direction and goal of further efforts OPPLE lighting. For example, home lighting products to meet consumer demand, to the intelligence, style, diversification change, such as light easy to change, into the community, such as the establishment of a more perfect service platform system, sound.

The so-called "transformation" is not the enterprise to achieve "simply the product of all LED, but in the" LED "transformation", enterprises should first do bone marrow regeneration, replacement of blood ", the first enterprise of the whole system of" transformation ", then the product can follow"". It is understood that the majority of enterprises in the first error is to transform the lighting products, after the adjustment of the enterprise system structure, the latter is bound to make a transition to a lot of passive.

The concept of transformation, service transformation, transformation platform is currently the industry business enterprise, the transformation of the way, is currently the lighting industry transformation of the "new normal", or "custom", "one to one" and other types of channel service form compared with the traditional large circulation, retail, wholesale and other channels to form more advantages. So it seems, increase the viscosity of the user, directly into the user groups, lighting companies in the future should be more efforts in this direction.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).