LED lighting in the Warring States era of the four big chaos"

As now the domestic LED lighting industry in the competition and development of a period of rapid transformation, full of variables, it is difficult to use a word to describe it is good or bad, it can be said that this is one of the best times for LED lighting as a reliable and efficient development of national strategic industry, explosive growth, industry to achieve nearly about 400000000000 yuan market scale, and achieve more than 40% year continuous rapid growth, broad market prospects; on the other hand, it is one of the worst, because the competition is too intense, and disorderly competition numerous large and small enterprises together, all the confusion, there have been some enterprises have been eliminated. The boss lost contact, or escaped and fled, leaving a mess; but Everfount new companies set up or cross to join the competition, the whole situation is a Confusion, anxiety, competitive state toss, the survival of the fittest, the law of the jungle is reflected here most incisive. Therefore, the current LED lighting industry competition pattern, summed up, this is a LED lighting industry, the Warring States period".

In order to summarize the Warring States period of the LED lighting industry, first of all, we can look back on the history of the Warring States period, in the end is what kind of situation. The Warring States period (476 BC - 221 BC) in China is another vassal states in the Eastern Zhou Dynasty since the era of separatism. During the spring and Autumn Period in history, there is no clear boundaries, only to always practice, to three hours under the starting mark, to 221 BC Qin Tongyiliuguo termination.

During this period, Chinese situation has changed, many small kingdoms have been annexed to the rest of the Qin, Chu, Yan, Han, Zhao, Wei, Qi seven became the main states of the Warring States period, known as the "Warring states". In the Warring States, and more, Pakistan, Shu, song, Zhongshan and other major powers. There are small Zheng, Wei, Zhou, Lu, Teng, Zou, fees, but its strength and influence is far less than the Warring States, survival only in power in the crevice, and were destroyed by the seven.

The annexation war of each country makes the princes become less, the winner's territory becomes larger, the population becomes more, and the wealth is concentrated. Originally dispersed in the hands of the hands of the population of land wealth, are concentrated in the hands of a few countries. The world from hundreds of small countries to integrate into the more than and 10 big countries, the original strategic buffer space no longer exists, the major powers have to face the pattern of direct and brutal competition.

The concentration of resources makes the scale of war between countries increase, and the intensity of war also rises sharply. In the fierce attack each other constantly cutting, how to survive in the competition, and has become the priority target fuguoqiangbing national decision-making. Summed up the characteristics of the Warring States period, is one of the main: War, social unrest. Especially in the time of the great war, really: "no peace in the country, no holidays, no fixed state, no fixed Earth" melee situation.

All countries to maintain their own survival and expansion of land forces, the monarchs have king, lord it over a district. On the one hand to strengthen the centralization of power, strengthen the reform of their arms; on the other hand, in diplomacy for other countries frequently "vertical" and "horizontal".

But the current domestic LED lighting industry, but also in such a speed up the "snatch and annexation", "enriching" the intense integration process. More and more enterprises through listing, restructuring, mergers and acquisitions, Baotuan alliance, integration of capital, technology, channels and other resources, growing up, as all kingdoms Duwuqiongbing Warring States, and siege swept the pool, great in strength and impetus, fierce fighting, the annexation of small principalities, dominate the party, finally in the "Warring States" the position; on the other hand, more and more small and medium-sized enterprises as the cracks in the survival of small principalities, facing strong troops, bear a war, ultimately due to funding strand breaks, the lack of technology and channels, high cost due to bankruptcy, the boss had to "defeat and flee", or by other enterprise mergers and acquisitions.

"Fierce industry competition" and "chaos", and the Warring States period the frequent wars is exactly the same, this is a war without smoke, and the war, also did not like the Cold War era that is filled with awe inspiring flame cries and fighting swords intersect hit the sound, but the price war, the channel war, brand warfare...... The lighting industry all forms of competition always provoke, entrepreneurs mentality, what is the "laughing, masts, or a" ashes to ashes ", only to estimate the state of extreme nervousness. paranoia, his heart" the entrepreneur's own perception.

We believe that this is the LED lighting industry in the Warring States period, which is mainly manifested in the following aspects:

First, a large number of enterprises, and no monopoly type overlord enterprise. The LED lighting enterprises have nearly 10000 large and small companies, but the real number of powerful enterprises is less, and the so-called well-known big companies, the LED lighting business received a market share in total industry more than 1%, basically is very rare. What's more, there is no one enterprise, like some areas of state-owned enterprises, the formation of a dominant position in the monopoly market, the decision or affect the industry trends. This form of LED lighting enterprises, who can't or decide who, big companies have their own small business enterprise broad road, a small wooden bridge, the living space, only in the market competition