LED lighting has arrived in the new era of short-term fluctuations still exist

October 18th Elec-Tech chairman Wang Donglei in an interview with reporters, said: "the light emitting diode (LED) lighting era". Just two weeks later, it seemed as if too optimistic remarks were slowly becoming reality.

In November 4th, the national development and Reform Commission held out incandescent roadmap press conference, the conference released a "gradual ban on the import and sale of ordinary incandescent lighting notice", from October 1, 2012, to gradually ban the import and sale of ordinary incandescent lighting power stages. Leadership development and Reform Commission said at the meeting, the government will vigorously encourage and promote the production of semiconductor lighting products, it is expected that the industry output will quadruple in 5 years, the semiconductor lighting "12th Five-Year" development plan is being drafted, on semiconductor lighting products promotion subsidy policy is also studied and the Ministry of finance to develop.

A week before the meeting, subject to the relevant news, LED related stocks ushered in a wave of rising prices, REFOND, Sanan optoelectronics, nationstar, Elec-Tech stocks rose across the board.

29.9 yuan technical support price

Due to the upper reaches of the chip, sapphire substrate and other relative excess capacity, coupled with the downstream lighting applications have not yet started, resulting in the growth of the electronics semiconductor industry slowdown. Many companies in Wujin purse keep going by painstaking effort dilemma, Elec-Tech but erratic, played a big price, the first domestic international portfolio.

In October 18th, de Ho Runda launched an innovative product patent based on LED wind pipe cooling system in Beijing, replacing the 7W energy-saving lamp Market in China 3W specifications LED lamp retail price of 29.9 yuan, with basically the same as the price of 28 yuan PHILPS energy-saving lamp. LED lamps to energy-saving 50%, better than the energy saving lamp life of 10 times and no mercury pollution and obvious advantages.

The same day, high-power chip Elec-Tech also announced a key parameter for 4545/350Mat and 1101M/W, present in similar products, the production of high-power chip Elec-Tech has reached the international advanced level.

We believe that once the price barrier is 29.9 yuan crack, lighting will quickly enter the LED era. The semiconductor industry is always a surprise, today we have a good profit at this price. "Wang Donglei told reporters with a smile," must sell consumer acceptance of price and quality, a LED lighting design is very beautiful, when the same necklace sold 100 dollars, I would like to, but consumers do not buy it, consumers can buy a lamp, a lamp when art, but no one will buy a a bulb when art. "

Wang Donglei calculations, in accordance with the current pace of development of the domestic LED industry, as well as domestic metal organic chemical vapor deposition (MOCVD) equipment delivery and production schedule, along with the development of new products such as Elec-Tech company, LED light source to the end of this year is likely to fall to $1 per watt, while the price is still the current energy-saving lamp the price of 1.2-1.5 times, but when the LED products and energy-saving lamps products price only 1.2 times, LED lighting market will suddenly enlarged, estimated China energy-saving lamps to replace rate will reach 10%, while the European market substitution rate will reach 50%.

However, the reporter found that the current domestic LED lighting market in 5W bulbs sold 30 yuan to meet the eye everywhere, even to 20 yuan, many stores, many customers in actual use, known as the life of up to tens of thousands of hours or even a lifetime not bad products, due to various reasons soon broken, in fact mainly the technical performance of products caused by non-compliance.

"There is no technical support price do elec-tech. Wang Donglei said, the company has built 7 LED division, spend high salaries from the United States, Japan, South Korea, China and Taiwan, the world's outstanding LED talent, determined to build the world's best LED products. Today, we are leading in the power chip, which can be sure, but we have to find ways to keep this leading position. "

To break the price barriers at the same time, also Elec-Tech strategic cooperation with Electrolux to reach the world's top 500 enterprises, the company provides design and manufacturing technology, support, Electrolux provides its high-end brand AEG. The cooperation is mainly in Europe and the United States market, and gradually penetrate the global market.

Production capacity really surplus?

At present, the entire LED industry is flooded with overcapacity argument, the theory of winter has been recognized by many people in the industry, which can also be seen from the LED related stocks this year, the trend is not difficult to see.

"A few months ago, who would have been able to do things to make money. Wang Donglei quipped. He said, we grab the LED chip from the demand to the reason is now overcapacity, especially in the global TV LED backlight LCD TV sales fell by about 50%, makes the back light source used in chip production capacity, once put into the LED lighting market, lighting market increase of 30%, but could not absorb. Due to short-term market fluctuations. "This capacity for LED, is a good thing rather than a bad thing, it will pursue profits speculators out chip prices, more civilians, so that the whole industry to mature. "

In such a night before dawn, Elec-Tech become a force LED industry capacity expansion.

In November last year, the company raised 1 billion 500 million yuan to invest in Wuhu LED chip manufacturing, LED packaging and LED lighting of the project in October 13th of this year, the company got the epitaxial wafer production for Wuhu LED