LED lighting: from "price battle" to "technology"

In the LED industry, LED lighting market gradually increase the proportion of the total application prospect, lighting widely optimistic, many outside the industry or the strength of the enterprise, or jointly set up factories, or the establishment of a subsidiary, attack LED lighting.

Whether the subsidiary relies on "powerful father, quickly occupied the market in the LED industry? - change constantly like cloud and wave, the answer is not simply" yes "and" no".

With the intense competition in the LED industry, LED companies are no longer fight father, not just price, more technology!

Look at the "51" golden week before the LED industry are wars: from the fair to Guzhen lighting LED lighting accessories and production equipment exhibition of over 70% LED enterprises, and then to Germany Frankfurt International Lighting Exhibition Building and LED products, a superb collection of beautiful things. In the back of the product, LED companies were holding a banner banner technology.

LED from "price battle" to "fight technology"

Over the past two years, the entire LED industry competition pattern will change dramatically. The general manager of Shenzhen tiandian Photoelectric Technology Co., Ltd. Mr. Wan Xihong said, "the current consumer consumption concept has gradually changed from price oriented to product quality before the LED transformation, the competition between enterprises stays in the scale of competition, price fight, now it will be more inclined to technology competition. "

2012, with the official start of the ban on incandescent bulbs, coupled with the Chinese government's strong support for LED lighting, LED lighting applications market ushered in a huge development opportunities. At the same time, LED market competition between enterprises will be more intense.

As for the Chinese market, in 2012 the LED industry will face the situation of hard competition. "Compared with the capital of large enterprises, small and medium-sized enterprises are facing weak demand impact is very big, bad environment competition has become increasingly fierce, the slow return of funds, investment income is also more and more low, also not fall down. A person who does not want to disclose the name of the industry said.

With the decline in the price of LED products, companies will face the challenge of gross margin decline. But some have the technical strength of the enterprise, the product price decline does not mean that the decline in gross margin, to reduce the cost by improving the technology, and also can guarantee the gross interest rates unchanged for price decline. "Shenzhen tiandian Photoelectric Technology Co. Ltd. General Manager Mr. Wan Xihong explained," so, under the fierce competition, the strength is strong, the technical content of the manufacturers will have a better life, and the lack of accumulation of technology enterprises will be phased out. "

Insiders also suggested that LED companies in the research and development efforts. "Price war is an important manifestation of the fuzzy environment in the product grade, is a fatal killer. In 2012 the LED industry is still in the period of high risk, but the capacity is stable, and gradually expand the market capacity, enterprises should make efforts in research and development, the next 2 to 3 years of LED industry competition will be more reflected in science and technology, quality and service. "

Lack of research and development, lack of core competitiveness

Where a company can save the cost of a single, but R & D and sales of these two aspects can not be too tight. LED industry insiders said, do not engage in research and development can not be sold, sales do not make money to make money. "

However, in the survey of more than 3 thousand enterprises in Foshan LED industrial development areas showed that nearly 3 years, 39% of enterprises have R & D investment, 41% of the enterprises R & D investment accounted for the proportion of sales revenue only between 1% to 5%, 61% a year without future enterprise technological innovation plan, and willingness to innovate enterprise the investment plan is not.

Not to mention as China's lighting capital of the ancient town, which has become a "cottage" lighting distribution center.

According to industry sources, many of Shenzhen's LED lighting products manufacturing companies in the research and development always want to look at the old town area, rather than understand the market is not as good as the industry is to look at other people's products.

Even the LED listed companies to raise funds are also rare for core technology research and development.

According to statistics, in 2011 a total of 7 mainland LED industry enterprises in the A-share market to achieve IPO, the cumulative amount of financing of $3 billion 625 million A. From the market point of view, of which 5 companies landing gem, the other 2 are listed on the SME board.

These ambitious plans to expand the enterprise, however, the funds raised are used in capacity expansion project and the extension of the industrial chain, rarely seen for technical upgrading or development of core technology.

In contrast, 5 of the world's largest LED manufacturers formed LED patent alliance, is step by step propulsion technology monopoly strategy, global LED technology and patents, many large companies have been the United States, Japan and Germany and other developed countries share.

The patent war triggered at any moment, with foreign enterprises "wrestling", the lack of core technology innovation ability has become the China companies often fatal points.

"Three enterprises sell strength, second rate enterprises sell the products, first-class enterprises sell the technology, enterprises should establish their own status, we need to strengthen the technology in the field of discourse, through technological upgrading to high-end product extension.

"Being led by the market"

It is understood that the current mainland LED lighting products are uneven, but only the light source, power supply, drive plate, shell and accessories for simple assembly. Many companies do not focus on the development of LED products in the core part of the effort, but in the appearance of strenuous effort.

Today, the vast majority of applications using small power