LED lighting era of small channels VS Era

In recent years, with the continuous improvement of technology and the increasingly fierce market competition, the price of LED lighting products has been declining year by year, and the speed of popularization has been greatly accelerated. Market demand has not only limited to the scope of the early government demonstration projects, but includes commercial lighting, office lighting and even home lighting.

Rapid growth in market demand, for businesses, how to quickly sell the product to occupy the market has become a priority. Early LED manufacturers' sales channels mainly in engineering and export-oriented, and take dealers, agents, stores and other channels of revenue model has not really formed. According to statistics, in 2012 the domestic LED manufacturers accounted for less than 3 of revenue accounted for channel mode.

With the popularity of LED lighting products more and more widely, the company's sales channels can not be limited to engineering and exports, LEDinside believes that LED lighting has entered the era of channels. The future of LED lighting will be the same as the traditional lighting, the channel was the world. Over the past two years, LED lighting manufacturers have already started the layout of the channel, while the traditional lighting manufacturers are accelerating the pace of consolidation of their own channels.

LED lighting manufacturers overweight channels, channel war broke out

Began in 2011, part of the strength of the LED lighting manufacturers have started on the channel layout.

Table 1 LED channel layout of manufacturers

KingSun April 19, 2013 first held a nationwide investment conference, originally intended to invite dealers around 500, but enrollment of more than 1000 dealers. This reflects from the side of the dealer is very urgent to find new opportunities, new breakthroughs. Like traditional lighting will be replaced by LED, if the dealer does not transform the distribution of LED products, will be eliminated by the market. Not only is KingSun, other LED lighting manufacturers will also held a very successful investment. Typical examples of the National Star optoelectronics, history, such as Ford photoelectric and wood. Country star power started since October 2012, except for February in Changzhou, Hangzhou, Shijiazhuang, Beijing, Linyi and Hefei, Changsha held 7 LED general lighting promotion. By the end of May 2013, nationstar has 7 national operations center. China Star optoelectronics LED general lighting promotion will continue, the next will be in Sichuan, Chengdu and other large cities.

The history of Ford photoelectric, by the end of May 2013, has held 9 investment will be. At the start of the LED MLS forum in Changzhou, Linyi, Hangzhou, Wuhan and other places, Changsha respectively from April 2012, the development of the local dealers, currently Linsen around the country already has at least 17 operations center. In addition to the manufacturer, Shenzhen LEDIA hung lee optoelectronics company in 2012 to carry out channel construction work, currently in Guangzhou, Beijing, Shijiazhuang and Changsha all stores. Million run Technology Bulletin shows that 2013 LED lighting market development plan for the year: the implementation of the development of lighting products marketing channel strategy to channel network sales Growth Company performance, foster enterprise development potential. More and more LED lighting manufacturers have been aware of the importance of channels, the strength of the LED lighting manufacturers have overweight channel construction. Traditional lighting manufacturers, has realized the LED lighting to replace traditional lighting has become an inevitable trend, have accelerated the pace of transformation. NVC makes Elec-Tech shares, Wang Donglei became chairman; FSL said 2013 will continue from all aspects of research and development, production and sales of LED lighting products to increase in investment, this is perhaps the real intention of the introduction of general manager of the Department of development; OPPLE said to use LED lighting, the first year of 2013 the start of commercial market. Traditional lighting in addition to accelerate the pace of transformation is the trend of market development, to secure the struggling down distribution channels also is one of the main reasons, the traditional lighting manufacturers and LED lighting manufacturers channels frequently staged war. In early May 2013, NVC brand Henan agents Draper micro-blog lighting system, inform the dealer, forbidden to participate in billion light and other LED brand conference organized, prohibited the display and sale of billions of light and other brands of LED products, once discovered will be taken to stop the goods and cancel all products of NVC franchise measures. Yiguang lighting has been in Hunan, Hubei, Henan, Anhui, Sichuan, Shandong, Jiangsu set up seven operations center in Jiangsu, Anhui, Hubei, Henan, Shandong and other five provinces developed nearly more than and 260 city dealers. Since May 17th, Shaanxi, Fujian, Zhejiang, Hunan, Sichuan, Chongqing, GUI, GUI, Meng and other markets have started. Billion light through the tour of the LED Science Forum has been held in Linyi, Zhengzhou, Guangzhou, Guiyang, Hangzhou, Hefei, Changzhou, etc.. Micro-blog regardless of whether the content is true, the face of a four, the traditional lighting manufacturers lighting manufacturers LED distribution channels facing threats has become a reality.

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