LED lighting era is coming three to five years to achieve the "mighty wave crashing on a sandy shore"

Three to five years, the LED industry will end Nishajuxia situation, a large number of production enterprises will be eliminated; LED products will break the bottleneck of technology and the price of the bottleneck, the lighting industry overall upgrade imperative; if seize the historical opportunity, there will be Chinese top international brand LED.

Import and Export Fair (Canton Fair) at the 112 session of China, although participants LED manufacturers expressed by the weak global economy, foreign businessmen came to discuss cooperation has decreased, but the LED industry as a strategic emerging industry in the country, strong policy support, has been into the fast lane. Interestingly, in the traditional lighting field "big brother" level of OPPLE lighting, which featured in the Canton Fair on the vast majority of LED products.

Multi province intends to market for investment to support the LED industry

Shenzhen city together for the lighting Limited by Share Ltd chairman Xiao Ling said on 18, National Day since before, Jiangsu, Yunnan, Tianjin, Guangdong government to intensive research LED industry support policies, will combine with the EMC mode, Guangdong learning approach to "market for investment", the introduction of LED factory settled. Today, there are several areas of Tianjin guests to visit". Gather for lighting is a national high-tech enterprise, specializing in high-quality LED lighting products, high driving power and intelligent control system software research and development, manufacturing and sales, has led the development of Guangdong national, provincial and municipal Shenzhen LED indoor lighting standard 18.

May 28, 2012, the Guangdong provincial government issued the Guangdong province to promote the use of LED lighting product implementation plan, plans to popularize the field of public lighting LED lighting within 3 years. Through the promotion of the application of the implementation of the project, will achieve an average of 50% years of lighting energy saving, stimulating the rapid development of the province's LED industry, to the end of 12th Five-Year to achieve annual output value of more than 500 billion yuan.

Xiao Ling, the State Council had advocated energy management contract model "(EMC model), which is the first popular understanding, manufacturers provide free LED lighting equipment for customers, and customers to use energy-saving saved funds payment of equipment. This model is being paid attention by local governments, while Guangdong in the forefront. Science and Technology Department of Guangdong province LED demonstration application to the southern power grid, by which to do EMC, therefore, the South China power grid is not only the use of internal transformation of LED products, but also the establishment of the EMC company, so that the transformation of cities in Guangdong. "

Three to five years to achieve the "mighty wave crashing on a sandy shore"

In view of the current domestic LED manufacturers, many products uneven in quality situation, Xiao Ling said: "the LED lighting market reshuffle, three to five years left to see only a handful of brands, mighty wave crashing on a sandy shore, will emerge. "This statement has been participating in the fair KingSun, OPPLE lighting industry recognition. Elec-Tech chairman Wang Donglei said: "the domestic LED enterprises developed, Guangdong have thousands of homes, but the dragons and fishes jumbled together. So many small and medium enterprises, low-cost competition will cause damage to the industry, the future competition will be very cruel elimination. If this is the feudal lords vying for the throne after a few years, it will become oligopoly competition. "

KingSun International Business Promotion Commissioner Guo Xingyu said that the current KingSun international and domestic market strategy is the priority among priorities simultaneously, the European market is the company's marketing strategy, "the International Department of personnel on the increase". She said that the European and American customers in product quality and customer service service are demanding, each part of the chip quality, heat and power allocation are put forward higher requirements, domestic users will make the same request in the near future. "Three to five years, the market does not meet the needs of customers and manufacturers will survive difficulties, not already reported that LED boss on foot? "

Prior to October 8, 2011, Shenzhen junduoli Industrial Co., Ltd. chairman Mao Guojun, Cui Lihua and his wife worked in the company's relatives, it was reported that "all missing".

Xiao Ling said, the next three to five years is the upgrading of lighting industry rare historical opportunity, the most powerful competitors are Japan, South Korea, Chinese. Aside from their own interests, she hopes that Chinese companies can win, the birth of the world's leading brands of lighting.

Key to quality. Currently around the implementation of the EMC model, and the government is closely related to the Energy Service Companies, they may start looking for large factories, small factories, products are mixed. But a year later, the problem of the product, it will be down, "Xiao Ling said," the invention of incandescent lamp for 100 years, so far, the world's leading lighting manufacturers, not so few? " "

OPPLE lighting International Business Marketing Director, said Yang Yang, in the future competition in the LED industry, OPPLE's understanding of the advantages of consumers and technology applications, will gradually highlight.