LED lighting continued growth in product prices fell into the norm

DIGITIMES news has been consumed in human natural resources, the earth's average temperature gradually increased, resulted in frequent El Nino, governments are actively involved in the development of green energy, as well as the introduction of more energy-efficient equipment. LED lighting with high efficiency, environmental protection and energy saving, no flicker, long life and other characteristics, has become to replace the traditional incandescent light bulb lighting preferred, homeopathy also drives the LED green lighting industry prospects, in 2014 the global LED lighting output value of approximately $17 billion 800 million, compared with 2013 growth of 68%, penetration rate exceeded 20% in one breath.

In the LED lamp prices falling fast condition, LED lighting applications will be more and more, according to the report published by the LEDinside pointed out that the scale of the global lighting market in 2015 will reach $82 billion 100 million, of which LED lighting applications is expected to reach US $25 billion 700 million, the market penetration rate reached 31%.

It is worth noting that LED bulbs should be used in automotive lighting field is more and more big, after is expected to become the second largest market for LED lighting applications.

Domestic lighting industry into a price war to industrial and commercial

In the global government policy support, the decline in product prices, consumer demand for energy-saving promotion three bullish incentives, is expected to drive LED lighting demand growth growth, ITRI IEK Research Center estimated that in 2019 the LED lighting market will reach $72 billion 600 million, accounting for about 47.7% of the global lighting market. Has always been the pursuit of environmental protection in Europe, is still the largest demand for LED lighting market, accounting for about 23% of the proportion of the size of the global market, in addition to general household market remains strong, commercial lighting and outdoor lighting market demand has continued to rise.

The world's second largest LED lighting market for the mainland, the overall market share will reach 21%, driven by continued strong demand, the next 1~2 years is expected to become the world's largest LED lighting market. However, because of, is the world's main manufacturing base of LED lighting products, many manufacturers supply under competition, is now facing the dilemma of price reduction, also lead to global LED lamps prices forced to decline.

Taiwan LED lighting industry alliance Secretary General Xiao Hongqing said that with the continuous progress of LED lighting technology, the light efficiency and traditional bulbs, life is equal to up to 3 times the advantage, LED lighting has already officially entered the practical stage. But many manufacturers face overcapacity situation, began to hit the price war, a 60W LED bulb price has dropped to $10, 3W LED lighting to more 1.45 yuan, the low price blindly and vicious competition trend, is undoubtedly the shortsighted self defeating, in fact to the healthy development of the LED industry under the long-term adverse.

Compared to the price war in the mainland market, the United States and Japan were third and fourth, the global market share is only 19% and 9%, but because of the domestic market to adopt LED lighting earlier, has recently started to develop towards commercial lighting field. The United States in the official policy of continued subsidies, the market for high quality LED lighting equipment demand continues to rise, manufacturers are willing to obtain certification in order to obtain the subsidy policies, while the commercial market application with LED lamp dress market, beyond the LED lighting market demand.

Japan is the world's first application of LED lighting in more than 90% countries, the situation in the domestic market penetration, LED industry began to focus on the commercial and industrial lighting, the chain stores, schools, has import LED lighting trends, as industrial and outdoor lighting, intelligent lighting will be. The technology industry developed in collocation, can according to different application situations of stressed lighting fitting.

Infineon senior manager Zhang Wengui said that due to the large storage space of the ceiling is high and the outdoor environment lighting conditions are very complex, the traditional bulbs using infrared technology, it is difficult to effectively detect the moving characters, it is difficult to achieve the requirements of intelligent lighting. In contrast, if the LED bulb combined with radar sensing technology lighting management solutions, LED lighting can be turned on and off more precise, so that valuable energy can be better control.

Auto lamp LED lighting high margin new blue ocean

Decreased with LED lighting production threshold, the global market gradually fall into a dilemma of price wars, such as Samsung Electronics will be announced before the end of 2014, will reduce the LED lighting business, overseas business LED stop lamp. PHILPS is selected to develop new applications in medical lighting market, such as the development of the medical treatment of psoriasis with blue LED lighting, can help mild and moderate psoriasis patients to control the disease, but does not produce any side effects.

In addition to the application of these special areas, many companies choose to cut into the higher gross margin LED automotive lighting field. LEDinside Research Manager Lv Lishun said that although the industry has used car LED certification for long time, cut the supply chain because of the higher threshold, but 2014~2018 years compound growth rate is expected to reach 9%, according to the car tomorrow and the distance light light compound annual growth rate reached 21%, 48% higher, so the market has become the major manufacturers to grab in the short time, price competition will not appear.

The traditional automobile headlight design mainly to lighting, in recent years, become a part of its overall design, small size, gradually changing shape and appearance requirements, so in the choice of light source is gradually from the traditional lighting to LED lighting. Zhang Wengui believes that, in addition to the small size of the LED bulb, but also because of the low power consumption, long life characteristics, help to extend the car