LED lighting companies and traditional channels of marriage have grievances"

LED lighting industry is a huge potential sunrise industry, and the traditional lighting has the advantages of channel allows LED companies to quickly spread sales channels. Thus, LED lighting companies and traditional channels on the natural marriage together.

However, in the marriage process, but because the confidence of manufacturers to dealers operating ability is insufficient, cause or support manufacturers dealers felt inadequate, resulting in the relationship between traditional dealers and LED lighting manufacturers become more subtle.

Manufacturers' grievances"

In Shenzhen Huaqiang North LED international trading center, the reporter encountered a typical case. According to a sales manager, said the company's sales manager, said: "now the dealers are very few agents a brand, usually a few brands agent. Our dealers are also the general agent of three or four brands count less, more than dozens of brands. We also understand the difficulties dealers. "

"Dealers can order in our factory, can help us sell products on the line, the other is not how tube. In the Hongkong spring lighting exhibition, Fujian, a company's marketing manager LED lighting company Cui said.

Traditional enterprises to the dealer's conditions are very limited, because the traditional enterprise sales stable, more stringent natural dealers. But LED lighting industry is still in the market cultivation period, have to rely on traditional distributors to open channels. For LED companies, the most concerned about is how to seize the market, naturally do not dare to offend the traditional channel dealers. Wan Cui told reporters.

According to the Shenzhen Xianglong lighting marketing general manager Lan Wenliang said, in general, these dealers are the most stimulating LED vendors, because the channel resource is very wide. As far as they are concerned, the sales volume of the year depends on the quality of the dealers.

"The current standard LED lighting business to dealer mainly: one is the traditional lighting dealers, familiar with the lighting market; two is the construction business, LED lighting and engineering construction can often be linked together; the three is the decoration company, customers specifically for energy saving engineering enterprises is also Home Furnishing LED lighting company the. "Blue Wen Liang said.

However, the traditional multi brand dealers will bring some unfavorable factors. Reporters in Shenzhen, a number of LED manufacturers interview, many business owners have said that some dealers are not satisfied with the operating conditions.

These stores are generally not too high grade, it is difficult to give consumers confidence, we want to do high-end brands, which is equal to drag the brand hind legs. In addition, due to the store's brand is often replaced, the product has done a mess, not only the clerk and even the boss are not familiar with the product performance, technical indicators and other specific parameters. A person in charge of the enterprise said.

These traditional channels are LED companies rely on customer resources, so we are not afraid to offend. Generally because of their small size, in order to save costs, a project often need to purchase a variety of brands of LED lighting products. Although we hope that these dealers specialize in our brand agent, but taking into account their channel resources, we do not dare to issue a different opinion. "Blue Wen Liang said.

Dealer complaints"

Compared to the LED manufacturers began the traditional channels dealers here on a more direct expression.

Reporters in Shenzhen and one in the market in an interview, an unnamed dealer said that they shop is a well-known foreign agent lighting brand stores.

In the beginning, in order to be different from the traditional dealers, so that their own shop to do more professional, do not act as other lighting brands. But with the passage of time, he found that the store sales agent domestic brands LED store sales are very good. And their own shops due to product prices higher than domestic brands 50%-120%, resulting in the product is difficult to be accepted by consumers, sales have been on the go.

"Product price is so much higher than others, how to sell out? Product prices are a direct impact on the sales factor, very few people are willing to pay for their own agents to buy, after all, compared with the traditional lighting, the price of foreign brands is too low. The dealer said frankly, consumers will be so smart will be compared, in order to open sales, then they also began to act several domestic brands.

State of residence, a dealer, said: manufacturers rarely support our training, we can only rely on their own. But we still have a little staff training. The basic aspects of decoration funds to our own, the lack of support from manufacturers. "

Win-win wisdom"

According to statistics, last year, China's LED industry output value reached 205 billion 900 million yuan, an increase of 34%. Among them, LED indoor lighting in the commercial and office areas of rapid development, the output value reached 55 billion 700 million yuan. These data indicate that the LED lighting industry is in a rapid rise stage, whether it is LED manufacturers or distributors want to work together to occupy the market as soon as possible, in order to share a cup of soup.

Shantou appliance manager Huang Chuyu told reporters: "compared to traditional lighting companies Yahuo and quantitative pressure agent preferential policies LED lighting business, still can attract a lot of traditional lighting dealers. Because the proxy of the traditional lighting brand threshold is relatively high, while the agent LED lighting business brand, there is no so many restrictions, virtually reducing the threshold of doing business. In case of excessive restrictions, I can choose not to do this brand, after all, there are so many LED lighting companies invited