LED lighting channel highlights: store market demand

In recent years, some clothing, jewelry, watches and other brand stores gradually spread from the coastal capital city to the developed second tier city, with a light to attract customers into the store has become a business strategy, and create a rich artistic effect of lighting has become a major new store needs. Some shopping malls are the basis of the traditional lighting lighting, brand stores can not meet the demand, electricity is expensive; if the increased focus on lighting, illumination of lighting cannot be too high, in contrast, light without artistic effect, less attractive to customers.

The lighting design of brand stores, if can according to their category features and store layout, design a poetic lighting effects, with LED and other energy-saving light source as the starting point, as long as you can in a shopping mall designed several distinctive lighting, it will attract more customers; and chain stores as long as a good design that can be applied to other stores, to develop more new customers. Obviously, this is a more promising market.

At present, the mainstream LED brands are committed to become a first-class green lighting solutions provider, to provide integrated lighting lighting design, electrical appliances, light source, light application as one of the solutions for all kinds of brand chain stores. The competition in the market is becoming more and more intense, and the sales force of LED enterprises will depend on the "scale effect" and "light design level".

LED enterprise to quickly occupy the market, such as gmy professional energy-saving light manufacturing and service enterprises, to help businesses get more sales share, at the same time, need to have a higher visibility in the terminal consumer market. At present, LED in technology has qualified for the vast majority of indoor lighting lighting design requirements, if the brand enterprises can be many years of manufacturing experience and light distribution scale, engineering design integration, which marks its sales force winning channels have been opened up, to achieve the organic combination of product development and terminal experience.

LED is a new application of the light source, and the brand Monopoly chain is one of the old channel lighting project, lighting enterprises have the strength of the traditional lighting design firm to occupy the domestic construction market, so that there is no advance in the country laying solid outlets and missed opportunities and OEM, export, or simply focusing on the development of the enterprise to participate is not easy.

However, this kind of enterprise, although the LED commercial lighting especially brand chain stores the field of late, but in the light of technology, to understand the light and advantage in the commercial lighting science and light distribution, but also has a strong team in the light of the overall lighting design and application. If you can meet the domestic taste of the lighting design art to form their own core competitiveness, engineering channel upgrade is positive. Of course, can not be separated from the product, team, positioning, management, brand and other elements of the perfect.