LED lighting can be popular e-commerce?

In the popularity of e-commerce today, online shopping has gradually penetrated into the life of the lighting bit by bit. Not for the large-scale entry of mass circulation market, LED lighting products are still fighting in engineering channels, channel innovation based on the needs of electronic commerce has also been mentioned, and how to consider the new channels of e-commerce, the discussion continues.

Who will control the pricing power of LED products?

This issue does not relate to the LED industry can use e-commerce, but the relationship between LED e-commerce can do a good job. How to face the confusion of the product price system, consumers how to choose? This is the difference between industrial enterprises and consumer goods companies. Online sales of LED product pricing who will control? How to price? This is the development of e-commerce LED industry needs to be improved.

Who are your target customers?

For any enterprise, the most important is the positioning of the target customers. LED industry is currently most direct customer product is B (Business) instead of C (Customer), because LED lighting products has not really popular, in this case, LED lighting is the first to consider, how this good incandescent lamp policy in the country, the product quality and enhance brand reputation.

How to improve the visibility and credibility of enterprises?

Here's the visibility and trust, simply say two words - brand. But the brand is not only refers to the product brand, but also refers to the industry brand, the current domestic public awareness of the LED brand is in its early stages, there is no clear understanding and understanding. From the perspective of advertising, LED e-commerce as a new thing, it is difficult to reach the public perception. As in the same year, Alibaba, but also need to wait for the right time, by an east wind, in order to show its vitality.

In addition, with the development of customized LED industry, the demand for customer characteristics as the starting point for product research and development, but also determines the electricity supplier channel sales model. Customer is the product of the decision maker, what kind of customer needs, the enterprise will produce what kind of product, which is consistent with the positioning of the line sales. Industry customized electricity supplier operations, the LED industry is different from other consumer goods industry electricity supplier's biggest feature of the road, but also the biggest difficulty, the professional level of the electricity supplier sales personnel requirements are very high.

Finally, it is worth noting that the development of LED e-commerce and traditional channels, engineering providers have conflicts, such as price, channel conflict, etc., but also we need to focus on the issue.