LED lighting "big business" channel expansion also need to take it easy

LED lighting on the big business point of view, are generally the leader in LED lighting group, the general sales of the largest scale of tens of millions or even billions of dollars. In the local industry is the leader of the province or even the whole country famous. Full aura.

This kind of LED lighting distribution of a variety of first-line brand products, and even monopolize a category. They have strong financial strength, channel control is also strong, in their own channels in the familiar wanton carnival. Is the limited resources of the owner.

The advantage of these resources on some LED lighting, also tired of the boring operation cycle of the old category, have to launch a new high margin industry or industry trends. In order to play some quick, some at a loss is serious and some of the cast, spoiler. New channels, new models, new rules of the game, but to test the water to test the water or to take it easy. Everything from the beginning of the new, or the small loss of money, labor and financial wounded, the expansion of the big defeat, the foundation is not guaranteed. Of course, there are a lot of big business after mature operation and promotion, the successful completion of the expansion of channels, the cause of the second spring. The key is you ready? Not ready, you should take it easy!

How to do a little more secure?

When the mind's keep a clear mind and return to zero has been in the industry preliminary achievement, should keep a clear mind and mentality of zero, every decision should be rational and careful, cannot force the temptation to lose yourself, but can not rely on their own business based think you can invincible. Case 2 LED lighting thought enough cattle brand, enough cattle capital support, enough cattle team can invincible, the problem may not be so simple, keep a clear mind and zero mentality even into new channels. In addition, the essential human capital, brand and other factors, also need to have strict terminal channel sales strategy and feasible implementation plan and promote the intensive farming, was likely to win, the fight is the time and technology, strategy and tactics. Play is the overall strength of the duel!

No longer stick to their own, and the decision of the new decision of the core cadres to implement the decision to bid farewell to the boss decided to shoot the era. The management of large business generally higher quality, to a very perceptive, suggested meeting held decision analysis, let the team together, if approved a project team of 80% is likely to make, they are more involved, can do more work. If the team are opposed to the project, the results will not participate in high. LED lighting if the boss separate people, are newcomers to operate, manpower cost, time cost, the running costs are high, itself is not wise, negotiated results more reliable. People who have the world.

Fear of opponents, new channels to expand the need for professional players"

LED lighting in the selection of new channels before the presence of the "fear of opponents, fully estimated" mentality. Must be in the heart, not only in the eyes of others is not so small, others money. Specialize in others, since a small channel as must have its attractions. Near the above case 2 channel expansion is blind self-confidence, disdain for the opponent, to survey the market and competitors is not sufficient, because they are big business ostentatious contempt of all results, eat a lot of money.

Some LED lighting products hate myself can monopolize all channels, domineering is enough, but everyone has their own strengths and weaknesses, you accumulate your resources, you also want to seize the channel is the opponent's strengths, not to say take take, if to loyalty, the water play of mind do not do the best, most is going to fail, because you take the amateur and professional fight results, what almost no suspense. Want to do it, we should pay attention to the investigation of the current situation of the industry to see if they are not suitable for.

To meet the strategic layout, team ability to have enough supporting force if the strategic layout, in order to achieve the enterprise market, extend to the subsequent new product channels, long strategic planning, accumulated for a long time, everything is money. There is sufficient market research and operational programs. Planning in the new channel, it is very good! Forearmed nopreparation. Half the battle.

On the team, the need to cooperate with the new channel expertise to match the elite troops, with a strong pioneering. As a solid to expand new channels.

Head, ears soft impulse decision, to the new channel must not be underestimated. 1 in the case of a total basically is that their wealth has not received inciting others, professional team reserves into this new channel, just adopted piecemeal play they are not familiar with the new rules of the game, failure is not surprising. Some big business in the process of trying to succeed will overestimate their ability to judge will go wrong. To meet the strategic layout, the team should have sufficient capacity to support. To play seriously.

To ensure that the capital chain health, the main industry not affected by big business into new sales channels in the whole cycle, we must fully measure new investment channels, is the main channel of construction cost, staff turnover rate, investment rate of return, if the new channel into a larger, probably occupied by the owner of the capital operation channel effect not recommended for expansion of the channel. If the occupation rate of cash flow less than the market, you can operate. Can not do to pick up sesame lost watermelon business