LED lighting bargain storm hit a low price competition

Since 2011 the global LED lighting market army offensive, accidental impact of LED lighting price volatility, lead the industry into a low price competition, the past year the average price of LED (ASP) or about 20~25%, but the first half of the 2011 LED lighting decline has reached the annual decline in the past level, it is worth noting that the third quarter of the season with the war broke out that part of the industry has been the first announced lighting products across the board's cut, even the highest prices reached 40%.

High power LED packaging factory Edison said, because the LED TV market sales as expected, the original main industry have turned into the application of backlight lighting market, Samsung Electronics Factory of Korea is the first substantial price cuts, leading to the 2011 LED lighting market since the second quarter of the price competition in the industry, the original pre period after the price is expected to drive demand but the current promotion, but only felt the rapid decline in prices, demand growth is still slow, the third quarter of the season is not clear visibility.

Hao Ran pointed out that science and technology, because the industry press at a low price rush into the consumer LED lighting market, although Hao Ran used to build the case for the standard case and the main operation, but the customer expects the price, then fully lowered LED lighting products, the largest decline reached 40%, the price range of indoor and outdoor lighting products, a larger decline in large lamps, LED lights, outdoor lighting, household lighting and extra 20% decline. Among them, the first half of 2011 before the launch of CREE MTG chip in Asia first, the earliest into mass production of the LED bulb, using COB encapsulation technology of high power LED, the original 7W LED bulb price is around $34, is now! Is the price to $26, a decline of 23%. Hao Ran said, Japan suffered after the earthquake reconstruction needs, the first half of the LED lighting T8 lamp in order to grow strong, for the bulk, the U.S. market has continued to grow, the proportion of about 6 of indoor lighting, outdoor lighting of about 4, overall, the first half of the LED lighting market demand is not bad, from June to the existing production line has been loaded, the second half growth and consideration of customer orders to launch new products to market demand, will further expand the manpower and production capacity, the current small MR16 lamp production capacity of about 25 thousand per month, and are expected to slash incentives, will lead to the second half of lighting orders increased 20%.

It is pointed out that the first half of Samsung positive from the LED lighting business, leading to the original 40W to replace the traditional LED bulb fell to $15 from $20~25, is expected to the end of the year will be reduced to $10, and the recent Taiwan factory launched 199 NT LED lighting market, prices faster than expected, but also to accelerate the popularity of LED lighting market.

Canyuan chairman Jane tomoto said that the current demand for IT products dominated the LED market, is expected in the next 2 years, TV is still the main demand of the LED field, but the next lighting will become the main application of LED market, through the integration of technology, LED industry will provide lighting manufacturers with the "high price" "high confidence" and "meet the lighting standard" LED light source.