LED lighting SMEs can borrow a single product breakout?

LED lighting to the impact of the industry, not just the product, technology, channel model in the external changes, but also to the enterprise to continue to forge ahead. In the traditional lighting era, each segment has formed a complete brand gradient, while in the field of LED lighting, no lighting PHILPS, OSRAM and other traditional era of monopoly enterprises, market concentration is very low, is not the true sense of the LED lighting brand, uncertain market structure. Coupled with the promotion of national policy, which makes the entire LED lighting industry competition is fierce, and increasingly white hot. As LED lighting SMEs, how to get better development in the absence of capital, brand, technology, resources? This has become a problem that many enterprises must face.

Attack under pressure

National Development and Reform Commission, Ministry of science and technology, Ministry of industry and information technology, Ministry of finance, the Ministry of housing and urban construction, the State Administration of quality supervision and inspection jointly issued the "semiconductor lighting industry planning" (hereinafter referred to as the plan).

"Planning" pointed out the need to gradually increase the financial subsidies of LED lighting products promotion efforts in the demonstration application and focus on the promotion of commercial lighting, industrial lighting and other areas of LED lighting products, timely bulb equivalent wide, the mature technology of LED lighting products included in the scope of subsidies.

Policy, means that LED lighting companies better? But the reality is not so. Through the calendar year, the company can see the financial subsidies, these benefits are concentrated in large enterprises in the industry, SMEs have no margin. LED lighting of small and medium-sized enterprises completely all in the emerge of itself and perish of itself in the market competition, to seek development completely must rely on our own efforts.

Single product leveraging the market

According to reporter statistics, now LED lighting industry, the gathering of enterprises can be broadly divided into five categories. First, the traditional lighting companies involved in transformation or LED lighting, such as OPPLE, Delta, NVC to launch LED lighting; second categories: emerging LED lighting companies, such as light for lighting, LiveView photoelectric, possehl photoelectric; third categories: LED display or LED lighting companies fought in, such as Abison, Lehman, Chau Ming technology this kind of photoelectric enterprises mainly concentrated in Shenzhen; fourth, group enterprises to enter the LED lighting, such as Midea lighting, TCL lighting, BYD lighting; fifth, LED on the upper reaches of the expansion of the application market, such as honglitronic, rawlinson.

Throughout these five types of enterprises, we can find that LED lighting SMEs are mainly concentrated in the first and the second categories, especially in the newly emerging LED lighting companies. Visit, you can find a lot of today's LED lighting SMEs have chosen a single product breakthrough, with a view to leveraging the market through a single product. Jiangsu Naipu Lighting Co. Ltd., Shenzhen Dilang photoelectric Co. Ltd., Foshan Jiufeng Photoelectric Technology Co. Ltd., Zhongshan easthill Photoelectric Technology Co. Ltd., Zhongshan Baili nano Lighting Co. Ltd, Zhongshan city in the United States, Foshan Naite photoelectric Co Ltd Nie Meizhi Technology Co. Ltd. is a typical representative of the.

Troubled heroes, in such a complex LED lighting market, a single product is precisely these small people choose to break through the road.

Learn from OPPLE

Product specialization or product diversification win? Who is superior or inferior does not seem to be entirely concerned, the choice depends on the development stage of the enterprise and professional expertise.

Today, a lot of LED lighting SMEs choose a single product breakthrough.

Single product breakthrough is not unique to the era of LED lighting, as early as in the era of traditional lighting, many companies are in this way laid its position and influence in the lighting industry.

For a single product companies, GREE squeeze into the hundred billion club this year is undoubtedly an inspiring message, the implication behind this is that the single product companies can do bigger and stronger. Previously, the home appliance industry has been the United States and Haier to achieve the scale of over one hundred billion, and this is different, GREE only focus on the air conditioning industry, is the first to rely on a single category of products to achieve revenue of hundreds of billions of home appliance brands.

In the era of traditional lighting, OPPLE is a model of relying on a single product counter attack. Even today, OPPLE has been involved in the field, including home, light source, commercial lighting, electrical and other fields, but it has been dubbed the "king of the ceiling lamp".

At the beginning of the establishment of OPPLE, the industry has been opened melee, Wang Yaohai, Ma Xiuhui clearly know, with their own strength is difficult to break through the line. So, they accurately seize the ceiling as the main direction. They proved successful. By focusing on the advantages of resources, will focus on R & D design in the field of OPPLE ceiling quickly opened the market, and to lay its competitiveness in this field. Subsequently, OPPLE to ceiling light as the core, the product line extended to home lighting, established a leading position in the field of home lighting.

If the original OPPLE like other companies, the product line elongated, perhaps its fate will be rewritten. The analysis of OPPLE this difference breakthrough route can be found, OPPLE will be formed by the suction dome light to maximize the competitiveness, since the ceiling lamps are the core products, and through the formation of brand influence to achieve counter attack.

In the era of traditional lighting, ceiling lamps in addition to OPPLE, we can also see the use of NVC cup, relying on the efforts made for three in the single product. And now LED lighting era, their successful development model is a large number of LED lighting companies competing"