LED lighting: Although the industry can not be greedy"

In Guangdong, Zhongshan, large and small lighting companies are producing LED. LED hot is the last one or two years, after a brief period of vigorous development, immediately turned into a ravine.

The ancient town is known as the capital of China's lighting, lighting and related industries to create the output value accounted for more than 80% of the total output value of the town. There are 100 thousand of the resident population and the population of 200 thousand people, almost all rely on the lighting industry life.

LED is regarded as a new thing to save the old town from the low profit of the traditional lighting, as well as the direction of industrial transformation. But now, the majority of LED companies face losses, vicious competition, the market is out of order, the whole industry is facing a big reshuffle.

Bitter days of LED

Last year, the town's industrial and agricultural output value of 23 billion 653 million yuan (hereinafter referred to as the yuan), of which the total output value of lighting up to 17 billion 300 million yuan.

The value of the ancient town in addition to participate in the creation of record and lighting related tens of thousands of businesses, there are many "three noes" factory, they form a complete production, accessories, packaging, logistics and other industrial chain, and won the national lighting market share of 60%.

Now almost every family is doing LED. LED small volume and light weight, good directivity, resistant to all kinds of harsh conditions, and low energy consumption, long life, is considered more promising. Of course, profits are higher. Energy saving lamp about 5%-8% profit, replaced by the same number of watts LED, profit is 20%-30%. Ancient town, an industry source said.

A lot of money into the LED. This year, LED investment continues to heat. National semiconductor lighting engineering research and development and Industry Alliance (CSA) released data show that in the first 7 months of this year, China's LED industry plans to add a total investment of $125 billion 600 million.

But LED threshold is not high. In the small town, the factory invested several million yuan to buy some materials, can produce beads back. Small factories put these beads to the nearest point of sale assembly plant.

Not long after the good days, these small and medium-sized LED companies into a loss. There are statistics, said there are 90% LED loss of business. Small bosses in the past year, like riding a roller coaster - at the end of last year is full of confidence, in March this year, the market plummeted.

After the price of rare earth rose, associated with fluorescent powder almost a day price. Phosphor is an essential material for energy saving lamps and LED. The ancient town of lighting a statistical staff "was surprised to see that the fluorescent powder prices from March 300 yuan per kilogram, a rise in August to nearly 3000 yuan, less than half a year, up nearly 10 times. Current prices have fallen, but still at a high of about 1700 yuan per kilogram.

NVC spokesman also said that over the past year, closely related with the lighting industry, all kinds of raw material prices continued to rise, copper, iron, aluminum and other metal materials price fluctuations in both growth. Electronic components necessary for energy-saving lamps are up about 10% this year.

Labor costs, logistics costs are rising. The staff engaged in Statistics said that this year, the factory has been a 15% increase in wages for workers.

L'Oreal lighting sales director Qi Jun said, because the cost of the rapid rise, manufacturers have to raise prices, customers can not accept, directly led to the continued decline in sales. L'Oreal lighting has done more than and 10 years of export, but as this year's exports fell three or four from the never met. L'Oreal lighting is a microcosm of the industry.

NVC spokesman also said that the vast majority of enterprises are still in the light Chinese labor intensive stage, "high quality and low price" is for many lighting companies in foreign markets "killer". However, affected by the appreciation of the renminbi, to maintain the same price of RMB will increase the use of foreign currency to the bottom line, marking the price of export products, this will weaken the Chinese price competitiveness of enterprises, the export is facing dilemma.

The situation in the mainland is also worrying, LED lighting prices diving. Qi Jun said, "at the end of last year, LED ceiling light from my town market to pick out some 3 watts to go to Shandong, then each to 20 yuan, in July this year, as long as 12 yuan. "

LED market is still small, due to higher than the cost of several times higher than the price of energy-saving lamps in the civil market has not opened, more currently used in government engineering landscape lighting. Foshan Nanhai District recently introduced measures to LED demonstration project maximum subsidy of 3 million yuan. Investment adviser senior researcher He Zaihua said, a large number of LED companies rely heavily on government subsidies to expand the market, if you go to the various preferential policies and subsidies, industry profitability worrying. "

Once a year the town lights Fair is about to begin, this is the last chance to sprint gold nine silver ten "season, but this is not optimistic in seven.

Shuffle is the trend

After entering in October, the town began to spread, a sales of 200 million yuan of well-known lighting factory was sold, because the boss of the capital chain rupture.

Some smaller scale enterprises have quietly closed the door. "Since the beginning of this year, at least 10% (lamp prices) closed down. The metabolism of the enterprise has been normal, every year the enterprise is eliminated, but this year the number is significantly higher than in previous years. "Qi Jun.

These 10% did not include those who did not enter the official statistics of the "three noes" factories, family workshops. "They can't do it any more. They don't even know how to pull the shutter. "

Lamp prices are not unique to the collapse of the ancient town. In September 30th, a company called "Shenzhen junduoli" lamp enterprises chairman suddenly disappeared, 610 thousand yuan owed wages, and more than 5 thousand