LED light is the price of the earthquake industry five trends or early

Recently, according to senior director of OSRAM Asia Pacific Zhang Ke said that in 2014 the price of LED will be reduced by 20%, while Samsung LED China General Manager Tang Guoqing also said that the price of LED lighting has been reduced to a level comparable to traditional lighting. LED products in the context of weak macroeconomic growth in production and sales of optimism, the manufacturers are still competing expansion, the relevant standards are also fierce competition.

According to the latest LEDinside LED bulb price survey, Chinese area to replace 40W commodity prices in May showed a sharp decline of 12.8%, the original part of commodity prices, such as Hyde lighting 5W bulb, July price from $4 down to $2.6. In addition, some high priced products such as OSRAM and Samsung two bulbs temporarily stop selling. The United States commodity price in May also showed a sharp decline, down to 8.3%, the original sale of some of the goods into the sharp reduction in prices, such as Insignia 9W bulb, May prices fell 50%; Philips 9W adjustable light bulb in May the price is significantly reduced. Thus, the decline in the price of LED lighting is an established fact. It can be said that the price of LED bulbs have been close to the price of energy-saving lamps, and even some manufacturers are more attractive than the price of energy-saving lamps, had the impact of LED lighting into the home price factor is no longer an obstacle.

Now, when a substantial price reduction, let LED become flying into the homes of ordinary people the obstacles vanish, so prices fell sharply, which will bring influence to the industry? Close to the price of energy-saving lamps is a natural or forced ripening? Xiaobian that is based on the current price if without sacrificing quality, so five the trend of the industry will be ahead of the arrival of.

The price of the "ripening" intelligent lighting market

A couple of years ago, to the average person, LED might have to explain it, and it probably doesn't need it now. LED lights have been more and more into the lives of ordinary people. Ruan Jun, Deputy Secretary General of the national LED lighting industry alliance, said the current LED penetration of home lighting has nearly 10%. The crystal electric chairman Li Bingjie said that when the LED lighting penetration rate of 10% from the beginning of substantial growth, the market is quickly growing into the S curve, starting from 2014, estimates the LED lighting industry will enter a golden 3 years of growth period. Is expected to 2017~2018 years after the replacement demand is nearing completion, the market began to enter the S curve, the growth rate will be significantly slowed down, and the smart lighting system will be crucial to the next stage, and is currently in the exhibition can be observed, many companies have begun to layout in this direction. But this forecast will be ahead of schedule, smart lighting will be the same as the original LED lighting market, shorter than the general market to adapt to the market.

OSRAM Chen Wencheng said, LED is born for intelligence. He believes that intelligence is not only intelligent control, he said: "in the past we control the light, in fact, light is also in control of us. "A study shows that lighting has many non visual effects, such as mood, warning, and regulation of circadian rhythms. A European University has added blue background light to the ceiling of the library, which is found to help improve learning efficiency. From the technical point of view, Guangzhou International Lighting Fair has indicated some direction in the next few years, the lighting market is likely to enter into a wide range of intelligent lighting, low cost and low power adjustable light, adjustable color temperature LED control technology will provide only a single overturn the brightness and color temperature of a single traditional Home Furnishing lighting market. LED light from this year's exhibition, was considered the industry's smart home, a knock on the door". At present, the price of LED has been in line with the requirements of the domestic lighting market, I predict that the smart lighting market will be opened in the next ten years to become a member of household lighting.

Mergers and acquisitions to reshuffle the pattern of oligopoly industry as early as the end of the

Since eighteen years, the economic transformation and upgrading has become a top priority, and emerging industries is undoubtedly the vanguard of the transformation and upgrading. In particular, has been listed in the small board, the GEM companies rely on the capital market opened a merger boom, the formation of an unprecedented merger peak.

Last year, with the rapid increase in the demand for LED lighting, LED industry has ushered in an unprecedented peak in the development of the middle and lower reaches of the various sectors of the enterprises have begun to expand production, cloth channel to seize more market share. Mergers and acquisitions as one of the most convenient, the fastest way to get the favor of LED listed companies. Since the second half of last year, almost all of the LED listed companies have undergone large and small mergers and acquisitions or various forms of strategic cooperation.

In the background of the entire LED industry to stay strong and weak, with products, technology and capital advantage of listed companies are accelerating development and integration, with the rapid development of LED lighting industry, to enhance the degree of concentration is accounted for first mover advantage. By 2014, mergers and acquisitions case is frequent outbreak. Among them, both the big cross-border waiting in the wings, also has lighting giants eat small fish, more different enterprises in the field of heating.

Far we may have forgotten, but last June 30th, Taiwan LED chip Taiwan EPISTAR and Formosa epitaxy of convertible merger, taking the pace of integration; in the evening, PHILPS broke the news, its Lumileds will merge with the automotive lighting division, an independent subsidiary, in July 3rd, the seastarelectronic announcement firefly energy intends to invest 10 million yuan. This is 2014 lighting industry mergers and acquisitions integration of the hot smoke has filled, and then add a fire.

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