LED light bulbs advanced PHILPS low clear inventory

LED industry pointed out that PHILPS in the North American market resorted to 2 LED bulb $4.97, for a period of 3 months, mainly is the price of inventory liquidation, will return to $5 after each price, will help enhance the penetration of LED lighting, the second half is expected to enter the steep growth period, but at the same time, the elimination of LED bulb factory game also turned serious.

PHILPS launched the world earth day Philips LED A19, 2 $4.97 price, time up to 3 months, as PHILPS is a LED lighting indicator manufacturers, markdowns action has attracted global attention. LED packaging factory, after dismantling, PHILPS promotion style for 2 years old specifications, so the industry believe that PHILPS is to fold the clearing of old inventory, although there will be interference price short-term, but after the restoration of 1 $5 has been approaching significance, because the price of energy-saving lamps, the service life is longer. Will help attract consumers to purchase LED bulbs.

LED also said that the North American market for Energy Star specifications in 2011, in order to prevent Asian manufacturers to enter the market, set a high standard, ability is far more than Taiwan manufacturers, but with the energy star subsidy termination, international companies may be in addition to higher-order version launched low-cost version of the LED lamp, PHILPS may the whole week launched a non light emitting angle of about 170~180 products, low order version degree, in order to strive for more lighting market, the future of LED lighting market will be divided into high and low order two routes.

EPISTAR, Dongbei believes that PHILPS's move will help stimulate the LED lighting penetration, enhance the permeability stability during the first half of the North American market, the second half will enter a steep growth period, but the bidding fierce, will squeeze the living space of second tier manufacturers, LED bulb factory will become a knockout, small and medium-sized manufacturers will be eliminated.

LED lighting market worried that prices declined, will impact the profitability of the firm, and low-priced products manufacturers in the mainland also has a good advantage, LED factory that lower prices to stimulate the demand, when the price to a certain extent, the brand benefit will emerge, "if the price is very cheap, a brand of LED bulb is preferred" at present; LED lighting is the fragmented era, after this wave of knockout, will enter the Three Kingdoms period, survival is the biggest beneficiaries.

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