LED light bulb price strategy effect: Taiwan LED lighting scale $70 billion 800 million

Have a fever LED lighting energy saving issue, while prices continued to fall, the progress of technology trends, prospects, ITRI estimates, LED lighting will begin to grow sharply from 2011, 2014, Taiwan lighting market will reach $70 billion 800 million (about NT 2 trillion and 140 billion yuan).

Observe the successful experience of Japan to promote LED bulb, mainly lies in the government policy support, manufacturers cost reduction ability, high prices and the Japanese consumer awareness of environmental protection and other factors, prompted Japan LED lighting gradually generally.

With Taiwan LED light bulb factory take the price strategy, active layout of downstream pathways, including traditional hydropower, 3C mall and DIY hypermarket, ITRI pointed out that compared with last year, this year LED bulb price decline of about 4 percent, the expected future will continue to cut prices, driven by the end consumer market demand, while prices fell and the stability of the product is consumer choice product key.

In LED lighting applications in the retail lighting part, ITRI pointed out that LED's long life, can reduce the maintenance cost, add color, color temperature, color rendering can be different according to different sources, but also further enhance the aesthetic effect of display. But because of the lack of red and violet light characteristic of LED, are often used in museums, art galleries, can avoid the destruction of exhibits.

In addition, display part to freezing and storing cabinet of low temperature LED lighting system, more and more used in hypermarkets in the refrigerator and lighting beverage vending machines, and convenience stores also began to import the LED low temperature lighting.

ITRI stressed that with the diversification of LED lighting applications, the penetration rate will gradually increase, is expected in 2014 Taiwan LED lighting market is expected to come to $70 billion 800 million.