LED landscape lighting really profitable or small projects?

Water cube, World Expo, the world's attention to the event, bringing numerous business opportunities, but also to LED lighting applications companies sent a pot of gold".

July 28th, Pan Xiaofeng, general manager of Jinsha River venture capital, said: in the past LED lighting applications, companies can make money mainly government LED landscape engineering. Now with the improvement of LED efficiency, cost reduction, private enterprises also have the power to use LED lighting, when the market will enter the blowout phase. "

Xu Zhengjun, managing director of venture capital, also pointed out: "lights, backlight and other lighting is a more realistic application of the market, but also the main source of profit for the current LED applications. "

According to the energy saving: small projects to fight big projects to make profits

LED industry continues to boom in 2010.

In 2010, LED in the middle reaches of the chip manufacturing, packaging in dagankuaishang one, and Elec-Tech Sanan optoelectronics and other companies scramble to bid for MOCVD equipment, the specialized machinery manufacturing chip, price of millions; LED packaging companies nationstar debut A shares. Han laser also reached the industry.

In 2011, the fire began to burn down the downstream application. Although a number of PE, all agree that LED civilian lighting is the largest market in the future, the market in the hundreds of billions of dollars. LED lighting instead of incandescent lamp, energy-saving lamp lighting is the trend.

According to the reporter incomplete statistics, a total of 8 venture capital voted Jinsha River LED industry, a total of about $200 million. Among them, there are LED application companies, such as Jiangxi crystal and lighting, which is the main variety of street lights, tunnel lights, indoor lights, Jinsha River venture see its high efficiency.

The future market is like a huge cake, attracting countless people fought into the market, but at this stage, many companies can only extend the fist in this small LED landscape lighting industry. Although this small industry is behind the famous projects - water cube, Expo Axis, Shenzhen Universiade center.

Shanghai guangmaoda kongyi Polytron Technologies Inc (hereinafter referred to as "grandar") to undertake a part of the grand LED landscape lighting project.

Grandar dongmi plateau said, "project we only received 20 million or more, about a year operation of a dozen projects". This makes grandar looks more like to do the project company.

According to the same industry energy saving (the full name of "Shanghai Energy Saving Technology Co., Ltd.") took a completely different road. The venture capital people Wenzhi said that "we do not

Is to do the project, but to do the product. Real profit or rely on small projects, higher profit margins of small projects, large projects are mainly for the company hit fame. "Sandwiches also cite a small example," sometimes customers will ask what you have done to the project, we told him that we had to do the project, he was very satisfied, and then he said he just want to order some Lang Cao lamp. "

Lighting system of several countries and theme pavilions in Expo 2010. But its main business is public lighting. The lighting of squares, parks, lawns, or halls, corridors, staircases, etc.. Compared with the large landscape lighting project at 889, which belongs to the "small public lighting project".

The overall cost of the project is higher, the cycle is longer, in many aspects is also more complex". Do not say that the art design and control technology objective complexity, there is a lot of trouble in terms of single construction, such as off-site projects, you have to ask the construction team off-site. Collection is also a big problem: the project subject to the amount of money is usually divided into the initial period, the period of the paragraph, the final paragraph and the end of the paragraph, accounting for 10%-15% of the tail is usually used as a warranty, agreed to pay one or two years after the end of the project. Since the lies told reporters, "sometimes the tail will be so the construction cost of the total project settle a matter by leaving it unsettled, 20% have paid in advance by the company's own. "

However, even such a small cake, is still a lot of people coveted. July 21st, Liu Gengyan, director of the media department of Shanghai light bulb market, the introduction of lighting companies involved in the field of LED landscape lighting, is a trend. Internationally renowned company OSRAM through the acquisition of a professional landscape lighting company, entered the field of LED landscape lighting.

However, foreign lighting giant is to stay in the role of landscape lighting equipment suppliers. PHILPS from the upstream business has been extended to the end of the application, but most of the landscape lighting project is to provide lamps, GE also.

Guang Maoda: major government projects

Night of the water cube, the image of the floating blue image has become a classic in the hearts of the world. This is not only the charm of the party, the water of the United States, the people, the opening ceremony on the water cube swimming slowly Golden Dragon is refreshing.

This is the month ahead Xia to offer a visual feast.

April and Xia is a wholly owned subsidiary Shanghai grandar light art Polytron Technologies Inc brand. The main business is to provide LED landscape lighting system solutions, which is tailored for different architectural personalized landscape lighting, including from the original creative design to the final installation of lamps. In addition to the water cube, can also undertake the month Xia Shenzhen Universiade center, Kunming Airport LED landscape lighting project.

Another brand grandar's for the Chinese, the main sales of standard lamp and intelligent control system. To undertake the Expo Axis, Dubai Racecourse crescent project. As China and the Xia monthly revenues and profits accounted for 60% and 40%.

"Able to compete under the water cube, Expo Axis and other projects