With the gradual maturity of LED lighting technology, most of the performance of LED has been able to meet the lighting needs, the same in the field of jewelry lighting.
Currently do a lot of jewelry lighting companies, as a more mature market segments, users have generally accepted the basic LED, LED itself can basically meet the needs of most of the products of the jewelry lighting. But on the other hand, the product also represents the maturity of the product itself is not much difference.
All along, the high price has been a major obstacle restricting the promotion of LED, in the field of jewelry lighting, the price of the product is also very sensitive. Although the technology of the product is more mature, the customer is satisfied with the lighting environment of the LED lamp, but the homogeneity of the product quality has also led to the price is an important factor in the enterprise gap.
At present, customers in the selection of LED lighting products, the price may lead to 70%-80%.
Market price competition, to a lot of LED production enterprises to bring pressure. Under the pressure of price competition, some lighting manufacturers choose to control the cost of the whole lamp. Wei Zhiguo told reporters that the purchase of more low-end light source products are many companies choose.
The performance of a product mainly depends on the quality of chips, inter understanding between industries is not clear, resulting in a lot of customers did not see this, many enterprises in order to make quick money by consumer psychological price for the endless price war, which to some extent affected the performance of the product. Low end chips, although the price is relatively low, but the effect of heat, light and other aspects are relatively poor.
It is understood that the price difference between chips was similar to CREE, OSRAM and other more high-end products, the price is generally around 4 dollars, and like the wafer and other mid-range products, a chip price is about more than one yuan, but some of the more low-end products, the price can be as low as a few cents or even a few cents.
Today, LED jewelry lighting market polarization. Before a lot of CREE lamp enterprises under the pressure of the cost to buy cheaper bulbs, while some companies continue to adhere to the high-end market.
From a commercial point of view, the product of the transaction, the first condition is the quality can be used, and then the second is the price. From the long-term investment point of view, although the consumer to buy the product price is slightly higher, but can be removed from a series of maintenance costs and other additional expenses, the service life is much longer.
Today, many consumers have seen this, the high-end products are also popular in the.
[LED] Chinese network editor view LED promotion main obstacle is really the price? Xiao Bian can not help but hit a question mark. Believe that everyone wants to buy something cheaper but it's not a cheap thing. The main obstacle to the promotion of LED may be attributed to the price has not reached the world. Perhaps technical constraints, perhaps profit driven, manufacturers have always failed to spread the sweet point to the world.
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