LED lamp enterprises face four major problems

In daily life, we often hear the LED lamp to the collapse of the rumors, there are major news state support and focus on the development of LED lamp industry. LED industry Rainbow Night, most of the LED light company give dying kicks in the edge of life and death, according to the author's investigation learned that the current LED lamp company faces the following four problems:

Problem one: consumer groups do not call

In addition to the Japanese market, spread all over the world LED light rate is still very low, the domestic public awareness for the LED lamp is strange, most know LED LCD TV, but do not know the luminescence of LED, lighting, think that LED is a key part of the tv. At present in the market by consumers and public trust the true identity of first-class brand has not been put into the market, the whole industry always want to put it in a hotel, shopping mall and test the national mandatory bidding project. Because consumers do not call, many companies compete for the LED lights a small cake, flushed, got hit head broken and bleeding, but still one empty shabby in dress, the boss of the company, LED lamp LED lamp: domestic wine in the sky when the market broke out? When consumer groups call?

Problem two: dealers do not come

LED lamp market has been tepid, how many are accustomed to watching the traditional dealer channel of the LED light professional know? Because of the narrow vision and concept of "what to sell not sell", the traditional lighting dealers to calculate their own interests, in the face of shops operating costs to its main subject, dealers will time and focus on the traditional business of the main products, after all, the "path dependence" is very strong, obviously, dealers are not become a LED lamp market really push. Get effective fast start in the market, the lack of long-term vision of the dealers will herd, the future market will follow the traditional LED lamp lighting industry experience, industry will fall into a vicious competition disorder status.

LED light commercial sales model has been too dependent on the traditional channel dealers, an irreversible representative of the emerging forces of fresh forces are quietly struck, they are LED light network dealers. The network in 70 after 80 as the main force, of course, there are 90, 60, or even 50, 70 after 80 with modern business consciousness, thinking no restrictions and fetters bound to establish a service-oriented sales team, because the customer is also dominated by 70 after 80, are a common language, understand each other at the same time, communication is easy, easy to understand and accept the new product for learning, more support for energy saving and environmental protection, these characteristics determine the online shopping e-commerce will become the new model of LED lamp LED lamp sales network will become a major force behind the popularity of LED lamp.

Problem three: the state's LED bidding policy caused unfair competition in the market

In 2012, the Central Committee of the three national ministries jointly bidding LED financial subsidy project, an annual production capacity of 200 thousand units in this threshold ", immediately will be most determined in the emerging LED companies in the field of struggling to forge ahead to shut out. LED as an emerging industry, the market capacity is so small, how true which companies with an annual output of 200 thousand light LED lamp production capacity? Is this not support the traditional lighting enterprises against the emerging LED lamp enterprises and companies? The traditional lighting companies enjoyed by the state out of taxpayer subsidies it will kill the emerging LED lamp enterprises operating behavior of pure market in the cradle.

Problem four: energy conservation and emission reduction can be truly implemented?

The main advantages of the LED lamp is energy-saving, but also replace the traditional lamp power, but because the price is higher than the traditional lamps, to consumers so that consumers must be profitable, if used for 24 hours per day, at present has reached can let consumers are willing to pay, such as the Chengdu underground parking lot intelligent dimming LED fluorescent lamp sales well, but if you use only 4-8 hours a day, it is difficult to let consumers pay, because the cost recovery time is too long, rather than wait until the LED lights out to buy better. Such a consumer group is the main force, or mandatory energy-saving emission reduction, or financial subsidies, or raise the price of electricity, do not meet one of the above three, LED lamp market is difficult.