LED is a mighty wave crashing on a sandy shore suffered winter brand opportunities

The Yangtze River bring forth the new through the old, the industry had no winter enterprises there will be no new power, no apple innovation, mobile phone industry pattern nor today's intelligent world pattern. Today, the experience of the LED industry as the chaos of the mobile phone industry, the development of the industry needs innovation breakthrough.

Since last year, a number of LED companies in Shenzhen closed down, the boss running the news from time to time, some of which are large enterprises. This summer, Shenzhen is willing to Jing Guang Electronics Co., Ltd. announced bankruptcy, once again triggered a small industry, the earthquake". The prospect is good, the market is cold, the Shenzhen LED enterprise should go to where? How to crack development problems?

The development of Shenzhen Semiconductor Lighting Industry Association honorary president Wang Dianfu told reporters the day before yesterday, some lack of competitiveness of enterprises closed down, some of the new business was born, it is a normal phenomenon, the current LED enterprise must hard skills, improve the ability of innovation, follow the market rules and technical rules, or who can not escape the fate of being eliminated.

Winter should be more "winter" to strengthen the enterprise "internal strength"

Zhou Honglin, general manager of Shenzhen photoelectric Co., Ltd., said that this year, the news of small and medium enterprises LED collapse continues to spread, and even some of the larger statistics. Although this makes him feel much pressure, but he felt that some companies closed normal LED industry prospects attract the influx of a large number of enterprises, some of the core competitiveness of the enterprise depends on the price of vicious competition, once the external environment changes, it is easy to face the collapse of the end.

The general manager of Shenzhen joyled Lighting Co. Ltd. Cui sword said that only in the assembly of some simple LED enterprises, and no technical content, so the changes in the market when the lack of resistance. Global resources business affairs president Pei Ke also believes that a large number of capital and enterprises into the LED industry, and now the cost of Chinese enterprises continue to rise, some companies have been eliminated is not surprising.

The concern is that some enterprises have closed down by the overseas market changes, although the rise in the cost of external factors, but there are aspects of the enterprise itself innovation ability, product quality and other issues, is forced to reflect.

Wang Dianfu told reporters, LED products must follow the law of two: first, the law of the market, the two is the law of technology. "Enterprises must play the potential of technological innovation, reduce costs, improve quality, otherwise it will be eliminated".

Wang Dianfu believes that the current LED sales concentrated in the city scene, backlight, and indoor lighting technology remains to be further improved, the future of enterprise to develop in the application of innovation, the quality of the products will go up and down the price, make the product into thousands of households.

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