LED industry to achieve the results of the stage is still ahead of the challenge

Semiconductor lighting is a successful technological revolution, after years of efforts, it has been identified in the lighting industry in the dominant position. As a revolutionary technology, semiconductor lighting industry chain is long, widely used, with multi-disciplinary, multi field cross integration, basic research and application of the characteristics of synchronization. In the future, the product form and business model which may occur disruptive change? Recently, the national semiconductor lighting engineering research and Industry Alliance Deputy Secretary General Geng Bo, an interview with reporters, analysis of the status quo of the industry, looking forward to the future development of the industry.

Status: to achieve a phased results

The key technology of semiconductor lighting in our country has made breakthrough, with independent intellectual property rights of the silicon LED chip industry light efficiency reached 120lm/W; domestic chip import substitution ratio increased year by year, 2012 has reached 72%; now has successfully developed 48 tablets 56 production type MOVCD prototype; white light semiconductor lighting package is close to the international advanced, more than 130 lumens /W. LED energy efficiency has been shown, road lighting energy efficiency of 30%, more than 50% of indoor lighting energy saving, landscape lighting energy saving more than 70%.

For the promotion of LED, the national system deployment, from the overall strategic height in 2012, the State Council arranged 2 billion 200 million yuan to support the promotion of energy-saving lamps and LED lamps; the Ministry of Commerce launched the "hundred thousand shops" energy-saving demonstration; development and Reform Commission and other six ministries jointly issued the "planning" semiconductor lighting industry. The introduction of a series of policies on the semiconductor lighting industry has played a significant role in promoting. Correspondingly, the local policy has also been launched, more and more areas are trying to build the semiconductor lighting industry base, have developed a semiconductor lighting industry planning, the introduction of supportive policies, development of semiconductor lighting demonstration project.

In the policy boost, "ten city lights" 37 pilot city demonstration project has been implemented more than 2700 items, the application of LED lamps is more than 7 million units, annual saving of more than 2 billion 100 million degrees. Regional pattern formation, Xiamen, Shanghai, Dalian, Nanchang, Shenzhen, Yangzhou and Shijiazhuang 15 industrial base, the initial formation of the industrial cluster has a certain supporting capacity; the Ministry of science and technology approved the 37 "ten city lights" pilot city, the exemplary role to promote the integration and application of semiconductor lighting technology; become the application products in China production base in the Pearl River Delta region, the semiconductor lighting enterprises more than 50%. Industrial scale continued to grow, in 2012 the annual output value of 192 billion yuan, an increase of more than 23% in 2011, strategic emerging industries has been basically formed. The standard detection system is also gradually improve, the revision of the standard program for test methods and performance requirements, making are mainly related to equipment and materials, devices and modules, lighting and lighting, lighting and other aspects of the new standard of energy efficiency and application.

In application, China is the manufacturing base of global lighting products. 2012 LED general lighting output value of nearly 42 billion yuan, an increase of 40%; total annual output of only 310 million, a substantial increase in the number of LED lighting products manufacturing capacity and export volume ranking first in the world. LED is becoming more and more common in general lighting, commercial lighting and public lighting has become a key application areas. In the field of outdoor lighting penetration is relatively high, but the overall market penetration is still low, only 1% in 2011, more than 3% in 2012; the initial demonstration project to the municipal system of lighting applications mainly concentrated in the market, road, tunnel, subway and other public square, lighting lighting and commercial lighting; with good economy become the application of the fastest growing market segments.

Geng Bo said that in 2012, the LED industry presents a new feature: the gradual shift of investment hotspots. 2012 the overall amount of investment was significantly reduced, only about half of 2011, the investment hot spots to the middle and lower reaches of the transfer, the 2011 part of the middle and lower reaches of the proportion of about 26%, in 2012 reached 68%. Enterprise listing and integration. At present, a total of 19 domestic LED to the main business of listed companies, 13 of which involved in the downstream part of the related concept of LED has more than and 40 listed companies, more than and 10 companies waiting for IPO, as the representative of listed companies to industry mergers and acquisitions have emerged.

Ahead of the challenge

LED development so far, there are still challenges. Lack of technological innovation, the market is not standardized, industrial resources are not gathered, the development environment is not perfect, has become the bottleneck restricting the development of the industry at this stage.

At present, the enterprise profit space gradually reduces. Product prices fell sharply, a decline of about 25% or so, but with the rapid growth in the number of sales, sales revenue is not synchronized growth in. Market environment is still not standardized, product quality is uneven, the price war intensified, and even the price of the same products in the same price subsidies are very large. Lack of characteristics of products, limited market channels, price competition. Standards, certification system is imperfect, poor product interchangeability, poor product quality reliability, price, quality, brand clutter, consumers can not choose, greatly affecting the confidence of consumers.

In addition, the business model is also an urgent need to explore. At present, the channel is the main way of marketing enterprise LED application, professional lighting market and other retail channels and supermarkets and other traditional channels to enhance the right to speak slowly, monopoly store experience, e-commerce, integrated service providers such as the diversification of channels and the model needs further exploration.

In the future, a new round of IPO production capacity is greater than the growth in demand, the lack of operating rates and inventory pressures will lead to increased competition in the industry, margins continue to decline. The downstream application investment continued heat, price competition white hot