LED industry spring inflection point has arrived (Figure)

2012 LED lighting industry needs to maintain a strong determination of rapid growth, but there are still some sectors of the industry chain industry overcapacity pressure, give cautious recommendation rating. Concerned about the proposal, honglitronic REFOND LED packaging industry leading enterprises, as well as the LED street lamp industry leader KingSun, have channels and brand advantages, the whole industry chain vertical integration mode of enterprises such as elec-tech.

Inflection point has arrived

For consumers, lighting is a very common concept, they are the most sensitive to the price of the product, rather than the energy saving effect, consumers will only do is wait for the decline in the price of LED lights. With the introduction of national policies have been introduced, as well as the rapid decline in the cost of lighting products, LED lighting demand is expected to grow rapidly.

Downstream lighting market is growing rapidly, is expected in 2012 LED indoor lighting growth rate reached 64%. According to LED statistics, in 2011 China's LED output value of 116 billion yuan, an increase of 22%. Industry application output growth rate is lower than expected, mainly due to the rapid decline in prices too fast impact. In addition, the European debt crisis, the U.S. economic downturn and other international economic factors affect the growth of market demand, but also an important factor. However, in 2012, with the introduction of policies to support LED applications in countries around the world, coupled with the growing maturity of LED application products and applications, the domestic LED application market will grow rapidly. High tech LED is expected in 2012 China's LED output value will reach 150 billion 400 million yuan, an increase of up to 30%. DisplaySearch expects that by 2014, LED lighting products will account for the proportion of the entire lighting reached 9.6%, when the LED chip used for lighting will exceed the size of the backlight tv. With the domestic LED industry support policies to promote the downstream LED street lamps and strong demand for commercial lighting will continue to drive the domestic LED industry output value increased by more than 25%.

Affected by the upstream chip technology and the rapid decline in prices, the downstream LED lighting products to enhance cost-effective. 2011 LED indoor lighting products production grew 75% in 2011 LED indoor lighting products prices fell by 22%. Affected by the decline in prices, LED lighting products to replace traditional lighting products are accelerating. According to the survey of high tech LED, in 2011 China's LED indoor lighting output reached 18 billion 600 million yuan, an increase of 38%. At the same time, high engineering LED predicted that in 2012 China's LED indoor lighting output value will reach 30 billion 600 million yuan, an increase of 64% in 2015 will reach $99 billion 300 million, the next 4 years, the size of the composite output growth rate of indoor lighting will be more than 50%, reaching $52%.

With the continuous progress of LED roaolamp technologies, demand LED lights gradually improve. 2011 LED street lamps in the basic price of 20-25 yuan / watt. However, due to the majority of government projects in China LED road project, the price will be doubled or so, so the market will double the size of the corresponding. According to the high LED statistics, in 2011 China's total output of LED street lamps (excluding tunnel lights) reached 680 thousand, an increase of 58%, of which the domestic LED street lamp installed capacity reached 530 thousand, an increase of 51%. 2011 China LED street market reached 2 billion 900 million yuan, an increase of 32% in the same period in 2010.

May 2011 national Ministry of science and technology announced the ten cities of the second batch of 16 pilot cities list, in 2012 will enter the second phase of the 50 cities of the 2 million. Compared to a few years ago, LED street has been a substantial increase in the degree of public acceptance, promotion model has evolved from the demonstration to promote universal promotion. Due to the pressure of energy saving and emission reduction, LED street lamp significantly enhance the degree of acceptance, local governments are planning to speed up the promotion of LED street lamps. High tech LED forecast, 2012-2013 China LED street light output will grow rapidly, the total output value reached 4 billion 700 million yuan and $6 billion 400 million, respectively, an increase of 62% and an increase of 36%.

Key companies review

LED lighting products in the market demand is approaching, LED industry from the upstream epitaxial chip, midstream packaging, to downstream lighting products, will experience a rapid decline in the price process. The domestic LED company's future growth will mainly rely on the rapid growth of sales, relying on the domestic market demand, has characteristics of clear positioning technology products and production cost control will be more likely to win the good enterprise.

Domestic LED enterprise technology to enhance the competitiveness of the gradual increase. After nearly 10 years of development, in the introduction, absorption, digestion and improvement, part of the domestic LED technology has been in some areas comparable with international companies.

Zhang: the company uses the upstream epitaxial wafer chip manufacturing, packaging and downstream application of the whole industry chain manufacturing model, is a small number of enterprises in the LED industry to achieve vertical integration. High power chip light-emitting efficiency and yield is high, mainly used in the field of LED lighting and lighting, to avoid the competition in the field of small power red chips.

Honglitronic: domestic industry leading chip white LED package. The company has been able to stabilize is produced to meet with LED white light color index greater than 70, the luminous efficiency is greater than 80lm/W, 1000 hours of attenuation is less than 3%, the high-end white LED products at the same time the color index is greater than 80, the luminous efficiency is greater than 100lm/W, 1000 hours less than 3% of the attenuation can also be partial production. The company has begun to extend the large-scale downstream lighting products to further expand the company's market size.

Ruifeng photoelectric Co., Ltd. is one of the few domestic enterprises that can produce large size backlight LED chips. LED backlight products include Konka, Changhong and other major domestic appliance manufacturers. Currently able to produce large size LED backlight source