LED industry reshuffle to strengthen the layout of the civilian lighting market

Speaking of LED, the industry is the first thought of the square display. Little is known, however, that LED, as a kind of light source, can be used to "fly into the homes of ordinary people". In recent years, due to overcapacity, vicious competition and other factors, LED industry began to face the throes of transformation and upgrading, many companies are looking for a way out. In the industry view, civil lighting is the future of the LED industry, many of the leading enterprises in Chengdu LED quietly into the village, took a turn to chase new areas of action.

Lack of labor standards, overcapacity, vicious competition

A product just listed, there will be a large number of imitation products. Sichuan Blue King Photoelectric Technology Co., Ltd. Marketing Manager Zhang Wengao told reporters, the main field of company advertising logo, LED industry is one of the most segments of the market, even so, the competition is still very large. "The biggest competition in the field of LED display, the frequency of enterprises to enter and exit quickly. Zhang Wengao said that this is the result of a large number of funds into the past few years, too much money into the bubble too much, but also led to excess capacity. "

"We have no alternative but to keep running. "Zhang Wengao said, the company last year, sales of 300 million yuan, in Sichuan is the leading position, many products also have patents, but still can not relax," LED around 2008 only at home and slowly heat up, like the electronics industry, the renewal time is very fast, yet there is no national standard, disorderly competition phenomenon. "

Some experts predict that if the LED industry does not change the disorderly competition, the production of low-end products, relying on the country's phenomenon, it will be possible to repeat the old wind power, photovoltaic industry, prosperity will become a flash in the pan.

Turn to seize the 250 billion market quietly layout of civilian lighting

From the surface, the main market is blue blue photoelectric advertising logo, but the company has already started the layout of the lighting industry.

Has set up a special company, R & D lighting field, accounting for about 20% of the company. Zhang Wengao said that the current market is the main business, will increase investment in the future, which is the focus of the company's future. According to the reporter, this series of actions is very low-key.

In fact, the field of lighting has been the main direction of the transformation of many LED companies. The subway project for public Sony light, began the layout of the lighting field in early 2008, "we are more optimistic about the civilian market, is expected to 5 years after the civil lighting investment and income will be more than commercial lighting and all projects. The company responsible for the publicity staff said.

LED advertising logo domestic market is about 10 billion yuan, but the lighting market is about $250 billion. "Zhang Wengao said, although the predicted competition is still huge, OPPLE lighting, NVC and other traditional lighting giant channels have obvious advantages, but with the advantage of technology, many LED companies decided to aim at lighting the cake".

Hibernation is currently the "shuffle" waiting for technology and timing

At present, the civil lighting market is still dormant, not suitable for large-scale access. Sony light relevant responsible person said, the current need to compete with traditional lighting channel dealers, many dealers are only in the initial test LED lighting, channel construction environment is not mature. Secondly, if the distribution point to a certain extent, there is still a big problem, LED lamp price is higher than the price of fluorescent lamps, although with the characteristics of energy saving and environmental protection, but the common people's market also need to cultivate.

In the technical aspects also need to upgrade. "Zhang Wengao said, from the analysis of the specific situation of civilian lighting, LED lighting and laboratory data as well as the gap between the price decline, only LED lighting technology to enhance and increase awareness and other aspects of the conditions are ripe, the market will rise.

Zhang Wengao admitted that the current LED industry "reshuffle", "some companies can not carry, disappear is normal, because the market is more rational, but there will still be a lot of large enterprises to stay, this industry is still a sunrise industry. With the introduction of industry standards, policy support has come to the ground, prices and technology gradually fit with the market, the market space and benefits will soon come. "