LED industry multi-directional transformation and upgrading to seek new development

The competition is more and more fierce LED industry, some enterprises to upgrade the preferred lamp has shifted from LED to the electronic commerce and the operation of complex lighting. In the face of a new wave of surging wave of industry, transformation and upgrading, has become the reality of many domestic lighting industry determines the reality of the topic: have to do, we must do a good job. Reporters recently visited the ancient town found that in this round of transformation and upgrading of the tide, in recent years, the hot LED is no longer the only path to transition. Instead of cross industry integration, e-commerce, lighting complex, including other channels, more favored by the lighting boss.

LED is no longer the only path transformation

June China lighting Guzhen Town, a lot of traffic coming, bustling.

With export market recovery, the southern town has entered a busy time for the year. But busy talking business, many bosses can not do without a topic, is still in transition. Today, many lighting companies preferred direction of transformation of the boss, in fact, is not the moment to be rendered a fiery LED field, but including cross industry integration, e-commerce and other channels.

Lighting business nearly 18 years of Wenzhou boss Cai Zhenhua told reporters, many lighting companies understand that the LED field is not zero threshold earlier as many people think "". This is a deep water industry, not only the need for strong technical support, but also need to do a few years to prepare for burn.

Perhaps more confidence of these enterprises, Yu Qiang weak weaker, "Matthew effect" is now the entire LED industry to accelerate fulfillment. Since this year, along with the rapid recovery of the domestic LED industry, leading enterprises have almost finished dividing bidding project of mass LED, many are still in the rising period of small and medium-sized enterprises can only hope.

Obviously, along with the rapid development of the domestic lighting industry, the industry chain has spawned more and more opportunities to create wealth. The road to Rome is not just a LED.

Admitted more involved in the real estate financial eye exam

In the theme of transformation and upgrading, what kinds of channels, is a breakthrough direction light favored by enterprises?

Change complex from the sale to the operating lamp lighting, can be counted as one of them.

More than a month past LED, deputy general manager of China Kyushu city very busy season. Busy, not only because of the Chinese LED industry's largest body of professional stores usher in the opening, but also because the Kyushu city is in the process of accelerating, to seize the golden period is about to enter the domestic LED industry.

Seasonal contact LED industry in just 5 years, parents in the early accumulation of the lighting industry, has a solid foundation for his success. But looking at the next 30 years, the season that in order to get a higher profit margins in the domestic lighting industry, lighting products is not the best choice. From the point of view of industrial operations, to operate with the lighting industry related commercial real estate, now seems more reliable.

Indeed, in practice China LED Kyushu City, the ancient town of another lighting stores - Pacific Lighting Plaza opened. Behind the scenes, including a large number of lighting lamps, including Kaiyuan lighting. Profit after selling light, and then through the operation of commercial complex to obtain greater profits, almost become the first choice of the town's first batch of lighting entrepreneurs.

For these entrepreneurs from selling lights change to commercial real estate, is a considerable risk challenge. Success, you can get great wealth, but once failed, will face huge losses. Among them, the most test is the enterprise's capital operation ability. More precisely, the test should be the eyes of entrepreneurs.

Is adjacent to the town of Jiangmen, a light Museum covers an area of 226 acres, investment of over 4 billion yuan, the construction area of nearly 1 million square meters have been in hot construction. Behind it, but also a large number of ambitious lighting business owners.

Build local e-commerce platform

Recently, domestic media is a hot topic, is the town lighting newspaper reopened. This once shook the lighting industry for more than ten years of old media, in the most glorious moment, the core head quietly transformation, relying on the past years to build channels, through capital operation with electronic commerce.

Regardless of its transformation is successful, but the transformation of the media industry insight into the opportunities of choice, at least can represent the mainstream lighting industry transformation and upgrading of the current. It is also due to the departure of a large number of core backbone, so that the town government was forced to re build a huge team of the media to operate.

In Taobao's most well-known lighting brands - Aldo, a few years ago was an unknown small enterprise. But after the shock, just a few years, its sales have reached hundreds of millions, four consecutive years of growth rate of more than 280%.

Lighting electricity supplier that everyone wants to carve up the "xiangbobo" has been the early capital operation, professional team, professional personnel make the lighting more competitive electricity supplier. Although some companies want to share, but because there is no experience, resources, can only stand next to onlookers.

In Guzhen Town Youth Chamber of Commerce, many lighting companies already planning to raise large sums of capital poured into, e-commerce platform to build their own town. Even the ancient town government, this year also put forward a year to invest tens of millions of local e-commerce platform to support the idea. Guzhen many well-known lighting companies, one year into the field of e-commerce capital,