LED industry hypocrisy in the law of inertia of the world's most frequent photoelectric arrears of nearly 70 million

November 29th, a bit of rain, Shenzhen people gathered in front of the center of the more than 100 suppliers, holding the security - big eyes, but also my hard-earned money, the banner, especially eye-catching. The presence of a supplier of packaging devices, said they hope the city government to come forward, so that the general manager of the vision to Liu Jianshe is still owed to the payment of a supplier.

It is understood that Shenzhen big eyes optoelectronics Co., Ltd. (hereinafter referred to as the great vision) is a typical representative of the industry in the region of LED display screen. Insiders revealed that in 2011 the sales of large vision reached 300 million yuan (below), belonging to the LED display screen industry larger enterprises. That is, in January 2011, has always been good at mergers and acquisitions security technology (China) Co., Ltd. (hereinafter referred to as CSST) acquired a 70% stake in the big eyes.

At that time, CSST shares, is directed at the concept of LED hot, I hope to be able to put a big vision into the company's overall package listing plan. A person familiar with the matter said that before the CSST stake, the horizon has actually been caught in a financial predicament. At that time, the company signed with the CSST is an agreement on gambling, but for the company, after all, life-saving straw. "

However, in the past two years, the mainland LED display screen industry increasingly fierce competition.

In 2012 the LED display screen industry price war, with the strength of large manufacturers hope that through some small and medium scale firms out of the price war. Has entered the integration of the LED display screen industry in the next few years will still show the situation of a hundred schools of thought contend. But affected by the slowdown in growth, gross margin continued to decline and other factors, LED display industry is difficult to have investment opportunities.

The latest release of the display screen industry report shows that in 2012 the mainland LED display prices continue to decline, compared with last year, a decline of 15%-20%. At present, the main channel of the LED display screen manufacturer's gross margin has been reduced to 10% - 15%, the gross profit margin of the project pipeline is still more than 20%.

At this point, the great vision of the "great leap forward" type of sales strategy, not only failed to play a "self-help" effect, but let the company deeper into the more serious financial difficulties.

At present, a total of nearly 70 million suppliers in the field of nearly $100 in loans, including LED suppliers, logistics companies, computer stationery products and other suppliers. "One day come to collect debts according to the supplier.

Recently, due to the supplier out of stock, the company also has been discontinued. In addition to a number of staff received from suppliers and customers, the general staff has not been working for several days.

Large circles photoelectric science and Technology Park, in addition to taking some engineering Dunning suppliers and expediting the shop just a few bits responsible for product delivery staff, as well as several operations department clerk, basically can not see other employees in the company. Great vision business department staff, the staff of the office building is rare, because the company is downsizing. But when the specific layoffs, cut the number of personnel, the staff said he did not know.

Agreement on gambling

January 27, 2011, security technology (China) Co., Ltd. invested 16 million 100 thousand yuan, the acquisition of big eyes of the world's shares of the world's top 70%. From Shenzhen Industrial and Commercial Bureau website to the end of 2011 eyes after two times of change of equity, the controlling shareholder of the company into the security technology (China) Limited company chairman Tu in name of the investment company - Shenzhen city constant exchange Chi Investment Co. ltd..

CSST need to find a company to meet the current hot market concept. Industry insiders say so. September 17, 2011, the listing of six years to complete the privatization of CSST transformation, from the u.s.. In the stock market after more than a year, the "security carrier" seems to have gradually disappeared.

Since then, about CSST will split listed under four subsidiaries, the news began xianshanloushui. It is reported that its wisdom of China, fire safety, energy saving, investment and financing of the four companies will be listed within 3-5 years.

In 2011, the big eye is in a period of rapid development, but at that time due to engineering projects, coupled with a longer payback period, the company has been caught in a shortage of funds. Liu Jianshe, general manager of the company after 80, but also hope that through the capital operation, the rapid growth of the company.

"And CSST on the bet, for the great vision, it means a fight. An industry source said that if you can not meet the performance requirements, it means that two years later, the company's remaining 30% of the shares were fully acquired CSST.

Based on the results of the pressure, in the past two years, the big eyes of the world's biggest gamble LED display screen market, and began to get involved in LED lighting business. It is reported that during this period the company to extend the account period, a large number of orders, performance has entered a rapid rise in the channel. 2011 sales of big vision rose to 300 million yuan.

In 2012, L E, D display market sales and price cycle promotion trend, prices fell to a rapid increase in sales, economies of scale increase in sales brought further drive prices down.

According to the monitoring data show that the mainland reached more than 100 million yuan LED screen enterprise more than 50. Only in the first half of this year, the collapse of the mainland LED display screen companies up to more than 200.

At this point, the vision of the performance growth began to slow down.

Before 2010, LED display gross margin can be as high as 50%, the pure interest rate is also 40%. A person who has worked in the field of vision, said the past two years, LED display gross margin continued to decline is the company's direct fuse again in trouble.

At the same time, including meeting