LED industry has finished qualifying race into the race stage?

The first half finished unrest, in the LED technology matures, prices fell significantly, the market penetration under the background of rapid growth, coming out is more team dissolution, traders leave, or give up on their own growth through mergers and acquisitions to expand market news, lighting applications market bustling quiet many, the lighting industry the dust seems to gradually fall. If the development of the industry as a game, then the current lighting industry has reached the qualifying tournament is over, the race is just beginning stage. No win to qualify or have not had time to participate in the qualifying tournament of the enterprise, make timely decision to leave may be the best choice; and still want to enter the race for the enterprise, only through other channels, such as mergers and acquisitions and other methods, this is on his own team, the formation of investment funds to enter the market to be reliable won the qualification; companies are not pleased with oneself, the future is the game master, the competition will be more intense, a little inattentive will still have the possibility of being eliminated!

In the qualifying tournament was eliminated out of the enterprise, the performance of a variety of problems. Some corporate capital chain problems, some enterprises to disband the team, the morale of the collapse, and even what has been chosen to give up completely. After all, is the enterprise of the industry, grasp the rhythm is not enough to judge: or who expect to accomplish the whole task at one stroke, into the late burn mode, or too difficult to continue; carefully, focus on a corner, wasted a good opportunity for market development. Qualification is a familiar stadium, familiar with the rules, familiar with the process of the opponent, requires a lot of manpower, material resources, strategic support, and the boss's determination and personal participation is essential. Of course, the enterprise also needs characteristics of the lighting industry, especially the product diversity and channel diversity have sufficient understanding, make a clear example for the company, and in the right direction; at the same time, enterprises should have a strong management layer is responsible for the implementation of the core team, experienced make timely action.

From the current view, in the new round of competition in the LED, two kinds of enterprises have more advantages: one is the circulation of goods price to achieve the ultimate, straightforward said the cost is very low and the price control to the enterprise, which is more in line with the characteristics of China price sensitive, especially in comparison with the two or three line of the market vitality; another kind is take solutions for the enterprise, which is in agreement with the characteristics of LED products, integration of lamps. Of course, this is a consumer more care about the quality of the era, there is no guarantee of quality, how to talk about competitiveness? As for the other side, the capital is also a trump card, a smooth capital chain and has the same strength of LED technology. It is expected that by the end of 2014, the lighting industry reshuffle or will come to an end, and how the enterprise in the second half of the second half, after the transition to stand firm, to seek greater development, is a major event.

The analysis of the current competitive situation, the company is still hovering outside the door, even if there is a strong capital, hire a professional team, has missed the best opportunity to enter the market, it is difficult to get a share in the market. Over the past two years, the traditional brand collective lost direction, new technologies and new products emerge in an endless stream, channels have to find the next "NVC", "OPPLE", it is the best time window to enter the lighting industry. Now the industry reshuffle will be formed, each enterprise has entered the state, have to invest in the LED lighting market development, as the qualifier is over, if you want to enter the market, quickly occupied the market share, only through the acquisition of existing market brand, to expand the market share to. Some time ago the industry make the Jiawei to raise a Babel of criticism of 122 million 500 thousand yuan to buy goods on the event, is the best example.

For those circles in the old brand, they have to change the business strategy, business methods to adapt to the development of the industry, the method is nothing more than a conservative downsizing, or radical investment, mergers and acquisitions.

Traditional brands of traditional products profit is relatively stable, and has a larger sales, is a very good cash cow, but in the impact of LED sales will decline significantly. If at this time LED product sales and profits can not be enough to fill the vacancy, then these traditional brands can only be reduced costs, control and other conventional options to deal with the head. For example, OSRAM to cut costs, adapt to the development of LED lighting, drastic layoffs, there is news that 7800 people will be laid off in Germany and Germany, PHILPS also appeared in the same situation. Of course, there are also doing a good job of traditional brands, such as FSL, sunshine lighting, they maintain stable sales of traditional products at the same time, but also in the rapid increase in sales of LED products. Overall, the race has just begun, and now it is too early to judge who will laugh.

At the same time, companies must also clearly recognize that overtaking the corner is an opportunity, but also the most easily stumbling stumbling block. As the saying goes, "know thyself, know yourself; I don't know he and friend, one of a negative. In the process of "seize the market space, the most important is to have insight and wisdom to observe, to fully understand the industry market, have accurate knowledge of their location, the only way to make a better choice, a good grasp of the rhythm.

For dealers, even if there is no choice or to make the wrong choice, the most important thing is not to sit sigh, the situation is not stable. Opportunity