LED industry channel war has started

2013 is known as the "LED year", experienced a blowout in front of a few years of explosive growth, China's LED industry has begun to take shape, either LED or LED display lighting have emerged in a number of large enterprises, production capacity is not a problem. The so-called "LED first year" refers to the first year of LED product applications, especially the market application of LED lighting products. The LED lamp into the people's vision has been for many years, most people know, the LED light but, according to the relevant agency survey found that Home Furnishing market penetration of LED lamp is only 1%, that is to say, there are 99% of the market has not developed. This year, according to the forecast, is to open a year LED lighting home market applications. LED display, LED display applications should be very wide, industry pattern has been formed, the "big three" retop, Chau Ming and Abison take charge as chief of traditional mainstream market share, that is relatively stable, at this time, the rental market LED emerging become the focus of enterprise competition.

LED lighting is very loud, but a low degree of market popularity is hard to imagine, in addition to street, hotels, shopping malls and other places, the family rarely use the LED lamp, LED lamp is the price does not drop down, high prices make consumers despair, two is the consumer understanding of LED lamp energy saving is not enough three, LED enterprise is mostly new enterprise, marketing channel is not open, it is very difficult for consumers to buy LED lamp whenever and wherever possible. However, since the beginning of this year, the price of LED lights continued to decline, has been basically equivalent to energy-saving lamps, since the price has come down, then LED lights to open the barriers to the home market is only the market channel.

As a result, the market channels of the enterprise war started. LED business channels are mainly engineering channels, dealer channels, electricity supplier channels. The actual project channel in some engineering project a few years ago, some enterprises firmly in control of this one, plus the project needs more manpower and material resources. The collection period of problems such as some companies on this one is not interested. LED business is mainly focused on e-commerce and distributors.

Electronic commerce

E-commerce has become an important way for many enterprises to open Home Furnishing LED lighting market, there are many well-known LED enterprises were the focus of the layout of the electronic commerce, such as Tsinghua Tongfang, Chau Ming technology, sun lighting, FSL, NVC, such as the transition from the traditional three male Aurora lighting lighting enterprises are also not resigned to playing second fiddle in these enterprises. In Jingdong, Tmall, Amazon, or direct manufacturers, or platform consignment, or flagship store, have greater input.

In the electricity supplier, the small size of the input can also receive good effect, with Chau Ming as an example, in January 4th this year, Tmall officially entered the month, sales reached 70 thousand yuan, then a month sales of 90 thousand yuan, to March to achieve explosive growth, reaching 200 thousand yuan, save money and convenient online promotion can have such a pretty good. Of course there are large-scale enterprises in e-commerce online promotion, the sun lighting is one of them, in April, the sun lighting and Jingdong mall official promotion of cooperation jointly issued the "light LED lamp, Chinese household energy conservation plan", during the implementation of the plan, the price subsidies to promote LED lighting lamps, and large-scale discount activities, trying to get ahead in the e-commerce channels.

Dealer channel contention

Compared to the electronic commerce, LED lighting enterprises pay more attention to the development of the dealer channel, because after all, as a new lighting installation, customer service, etc. these services are very important, around the dealers have easier to open the door to consumers.

LED lighting products are gradually entering the mainstream lighting, market demand has entered a critical period of ready blowout. At the same time, the huge market prospects also stimulate the domestic and foreign enterprises to seize the lighting market, the increasingly fierce competition. The second half of last year, many enterprises have not only the traditional lighting LED lighting in the domestic market, launched a series of promotional activities, LED lighting companies have begun to layout their national dealer network, which, like the NVC, Elec-Tech KingSun, seastar allring technology, LED listed companies are occasion layout agent network. In April this year, aims to build a communication bridge between LED channels and manufacturers to integrate market resources, help enterprises to deepen the channel laying China LED channel alliance was established in Guangzhou, the LED lighting field leading enterprises to join the alliance.

It is worth mentioning that the traditional lighting giant NVC and LED lighting company representatives for lighting billion. Billion light aware of the importance of the channel after the dealer, Chinese LED channel alliance was established, then under the leadership of general manager Wu Zhengzhe opened a new product tour exhibition tour, deeply domestic each big city, invited to participate in the activities of lighting products distributors

Has achieved good results, when carried out in the light of the tour billion fast, someone broke the box all NVC dealers texting system requirements NVC billion light dealers forbidden to participate in the activities of the organization. Two direct tit for tat, the dealer's attention is evident.

Obviously, this year is an important year for the layout of LED lighting enterprises channels, channel is king, the brave first, the channel of the world, the channel has become an important task for LED lighting companies.

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