LED indoor positioning market will fire GE and Qualcomm join forces

According to new electronic reports, intelligent networking applications will be more diverse. GE and Qualcomm (Qualcomm) announced the day before, the two companies will be through cooperation, provide a retailer borrow LED bulbs embedded technology, can connect with the intelligent mobile phone users, to provide high accuracy and real-time positioning information for the retailer, in order to help the use of App to bring consumers more personalized shopping experience.

GE lighting indoor positioning general manager Jeff Bisberg said, now consumers need is a customized experience, they want to often contact life news, games, products can be borrowed by driving the high-tech and more personalized; therefore, GE through this cooperation, provide a more complete LED security solutions for customers.

It is understood that this cooperation scheme through LED lighting embedded technology, can produce pulse signals of the one and only, and consumers of the intelligent mobile phone or tablet computer connection, providing high accuracy and real-time positioning information for retailers, the retailers can use the application, provide personalized shopping experience for consumers, as consumers according to location the specific message issued coupons.

According to the Google survey pointed out that consumers in the shopping process to learn more about the product information, and enjoy a personalized experience; but in fact, of which 2/3 of the customers can not find the goods you want to buy in the store; 43% of the people will be disappointed to leave the shop; and more than 71% of consumers believe that the search for related products the information on the network, than the store to find more convenient, so the network function has become part of their shopping experience is essential.

Because of this trend, the retailer can enhance the electronic platform search engine, to do more connection with consumers, such as retailers can be on the network to provide consumers with local stores and messages, through the network for consumers to construct personal experience, to create new marketing opportunities.

In addition to retail stores, GE's LED indoor positioning technology can also be used in airports, hotels, hospitals and other occasions.

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