Shenzhen municipal government last week through the Municipal Government Gazette said that after the study, decided to repeal the March 2009 issued on the issuance of Shenzhen LED industrial development plan (2009-2015) notice. The communique did not explain the reasons for the abolition of the document.
Shenzhen's Government triggered speculation that the city's LED industry. Insiders said, because the price compared with ordinary LED lighting lighting up to 5 to 6 times, at LED in Shenzhen and not been widely used in the promotion of the government, most of the public domain of demonstration and application in commercial lighting, office lighting, household lighting also needs to be strengthened.
However, since this year, LED Home Furnishing lighting is gradually accepted by the people, so the development of Shenzhen LED industry is still optimistic about the industry estimates, this year the overall status of LED lighting should have greater market space for development.
High prices hinder LED into ordinary people
"Only by the power of the government to promote LED, is not enough," engaged in brand LED lighting agent Mr. Wang in Shenzhen Huaqiang North LED International Trading Center said that in 2005 he engaged in Shenzhen LED lighting agent, now I have to start a lamp assembly, but the focus is also on the incandescent lamp and fluorescent lamp. LED, the lamps only accounted for two or three. In his view, the domestic residents, LED lighting does not seem to be the first choice for the public. Mr. Wang believes that the high price of LED lamps and the quality of the constraints of their fly into the homes of ordinary people. For example, the ordinary brand LED kitchen lamp, 12 to 18 watts, priced at $160 to $200, while the traditional kitchen lamp, ranging from 20 to 60 watts, priced at between $30 to $40, the price of LED products are traditional products of 5 to.
Not only that, there are two main sources of LED lighting terminal market products, either from the purchase of the enterprise, or the merchant's own assembly. The current assembly products occupy an absolute advantage in the terminal market. As a result, the quality of LED lighting is also difficult to be guaranteed.
The reporter then visited Luohu, Futian number of home building materials market found that most of the traditional lighting lamps store, brand, variety, quantity, but LED lighting is a bit cold, the sale of the brand, type less and less, seems to be just a dot in the store. Reporters asked 5 store sales staff, said that the sale of traditional lighting than LED lamps more ideal, the main reason is the price.
Businesses spontaneously promote LED home lighting
Although LED lighting has not been able to replace the traditional lighting in the hearts of the people, but many businesses are trying to promote this new lighting to consumers. Since the end of last year, LED is gradually accepted by the home market. Therefore, the industry is still optimistic about the development of the industry, and forecast this year, the overall situation of LED lighting should be better.
The lighting sales staff told reporters that they often recommend to consumers, in the crystal lamp inside mixed collocation energy-saving lamps and LED lamps tip the benefits of users during the day only bright LED lights, saving electricity, energy-saving lamps with LED lights at night with bright light foot. In this way, the lighting make many consumers choose to try.
It is worth mentioning that, in the Shenzhen municipal government announced the abolition of the LED industry seven years of development planning at the same time, IKEA Home Furnishing brand enterprise Home Furnishing industry once again clear, given the LED utility, appearance, energy saving and other advantages, IKEA plans to start selling only LED lamps in its global stores from 2016.
Shenzhen IKEA Marketing Manager Amy told reporters, IKEA Home Furnishing comprehensive promotion LED lamps will be divided into four steps: from 2013 to 2014 will be phased out by 2015 will bid farewell to the energy-saving light bulbs, energy-saving light bulbs, halogen lamp will be gradually phased out before 2016, but after 2016 will be only LED lights. Amy, floor to Shenzhen IKEA stores, now has two floor exhibition all bulb replacement for LED bulb, and select two model, as a contrast, consumers should watch the use of ordinary light bulbs and LED light bulbs each need much electricity, to judge the merits of the product LED. In addition, from March 25th to 31, IKEA home will also be limited by LED bulbs, video and brochures and other forms, with consumers to share the knowledge and advantages of LED lamps.
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