LED giant started civil lighting market beachhead"

In recent years, with the acceleration of the global urbanization process and the concept of energy conservation and emission reduction, the LED lighting industry has developed a huge space for development. In the context of the development of LED lighting market acceleration, the civil field is gradually becoming the major LED giants of the land of competition".

According to LEDinside forecast, in 2013 China's LED lighting market size will reach 32 billion 400 million yuan, an annual growth rate of up to $36%, in particular, the civil lighting market has leapt to second only to commercial lighting applications market. And by policy support, economic growth and industrial expansion and other factors continue to promote, the industry pointed out that in 2013 the global LED lighting market size can maintain 30% growth rate, LED civil lighting market will accelerate the opening. The global LED civil market once opened, the scale will be several times commercial lighting, which also attracted a large number of LED giants began to scramble for battle".

Low prices into the international LED giants swept the civilian market

Compared to commercial lighting, the civil lighting market started late. However, with the continuous reform of LED lighting products technology, the continuous decline in prices and the continuous improvement of the terminal channels, LED civil lighting market is expected to usher in the outbreak in 2013.

However, the "cake" continues to expand at the same time, LED competition between enterprises is becoming increasingly intense. According to the LED Research Institute survey shows that since the first half of this year, the global LED prices of most of the region's civil products showed a stable or downward trend. In China area, and on Shun BYD and other domestic brands have lower prices, honglitronic's lighting brand Latiya in June to open the online flagship store and a low price promotion LED bulb.

Similarly coveted huge civilian lighting market opportunities for many international giants LED. In the Taiwan area, following Toshiba to low-cost LED products to seize the market Home Furnishing, PHILPS in July announced the launch of a new generation lightbult series, it is reported that this series of products in the same LM (light efficiency units), compared with 20% energy saving product generation, while the price has dropped significantly. Among them, the introduction of paragraph 7 WATT LED bulbs compared to last year's entry, the price of 20%. Part of the price reduction of up to 33.39%.

The United States LED "gangster CREE also not resigned to playing second fiddle launched in February this year, the price of less than $10 LED bulb, move in the civilian field of lighting" ripple ", is the industry consensus is that its LED seize civilian market prelude to accelerate the popularization, and be able to carry the ball LED lighting to a certain extent.

Domestic LED lighting companies have also started the layout, before the advent of civil tide seize the opportunity. For outdoor lighting engineering case of Dongguan KingSun, launched in 2013 to the new strategy of LED transformation of the civilian market, in June 2013 the Guangya Exhibition, general manager of optoelectronic products and technology system Qinshang Mr. Jiang Zhencheng said, LED is a light source of subversion, application of market in the future will focus on the civil market. KingSun day, will be the first to lay the foundation of good products in the civilian market, for the outbreak of the civilian market ready. In addition, some of the traditional lighting or other lighting enterprises have also begun from various channels, technology, price and other comprehensive attack force, civilian LED lighting market.

Insiders predict that the LED in the past one or two years will be a large scale into the civilian market, the price of LED product has become increasingly approaching the traditional energy-saving lamps, the price of the product, but LED is more energy saving, longer service life, with the continuous development of industry and the growing scale of LED lighting products to replace traditional lighting products to enter the civilian market point the day and await for it.

Pattern adjustment accelerated LED civil market penetration

LED lighting applications in the field of road lighting and commercial lighting, has been very extensive and mature. But even more attractive to the civilian market, this year is really starting to take the pace. Countries around the world continue to introduce favorable policies for the competition in the LED lighting industry sounded the clarion call, in the face of the huge market prospects, domestic and foreign LED giants have increased the intensity of the layout of the civilian lighting market.

At present, the main obstacle to LED lighting products into the civilian market has two aspects: on the one hand, because the society is still in the primary stage of awareness of LED technology and products, the expert survey results show that China ordinary consumers can clearly cognitive LED bulb ratio of only 25%, LED lighting to popularize, the key to enhance consumer awareness is still. On the other hand, LED lighting products compared to traditional lighting products prices higher, the vast majority of home users see is the cost of short-term interests, and will not be put in consideration of long-term energy efficiency first, therefore, LED has been difficult to satisfactory permeability. To enhance the permeability of LED lighting products must start from these two aspects, the popularity of LED knowledge and technology to promote the productivity to gradually reduce the price of LED lighting products, and promote the popularization and application of worldwide.

[1] [2] next page