LED full popularity of 3D smart lead 2011 tablet consumption trends

2011, home appliance stores are everywhere ultra-thin LED backlight LCD tv. From the beginning of the LED TV market, to a large extent, the current popularity of less than three years. According to China Electronic Chamber of commerce consumer electronic product investigation office "in 2011 1-6 month Chinese flat-panel TV city consumer demand survey report" data show: it is expected that by the end of 2011, LED TV sales will reach 18 million units. The report also pointed out: thanks to the rapid decline in the price of 3D TV, 3D TV consumption is expected to grow this year, is expected to exceed 6 million units throughout the year. In addition, in March this year, the major TV brands began to promote smart TV this year will reach 4 million units of consumer demand. Experts agreed that the 3D smart TV will lead the 2011 flat-panel TV consumer trends.

Flat-panel TV consumption growth slowed further brand competition will intensify

China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said that after several years of rapid growth, the domestic flat-panel TV consumer market has entered a mature period. At this stage, the growth rate of flat TV sales in the one or two tier cities basically stagnant, relying on the growth of the market demand for the city of three or four, the overall consumption of flat-panel TVs to maintain a steady growth of low speed. Report data show that in 2011 1-6 months, the Chinese market demand for flat-panel TVs 15 million units, the annual demand is expected to reach 38 million units.

Mature market often means higher brand concentration. Since the 2004 flat-panel TV consumer market started, up to nearly 30 brands to participate in competition. In less than 10 years, the brand has experienced many times of baptism, Shinco, SVA, Hitachi, PHILPS has started to withdraw from the stage of flat-panel tv. At this stage, the domestic flat-panel TV market competition is mainly concentrated in the 10 brands, foreign brands accounted for 35% of sales, domestic brands accounted for up to $65%. From the market and product segments, in 2011 China's brand LCD TVs in the popularity of LED faster, from 17% last year to this year's increase of 62%, of which Hisense, SKYWORTH, TCL, Changhong, Konka accounted for a larger share. While foreign brands LED TV in the case of Samsung, LG and other brands LED TV go ahead, the share of the time in a year from only 22% to 42%.

The function of 3D plasma TV smart TV growth stimulating demand for more than 40%

2011 China's flat-panel TV market in the drama by 3D TV and smart TV plays an important role in consumer. Since 2010 3D TV quickly turned red, plasma TV camp has returned to the backbone of the flat-panel TV market. According to China Electronic Chamber of commerce consumer electronic product investigation office "in 2011 1-6 month Chinese flat-panel TV city consumer demand survey report" data show that in 2011 1-6 months of plasma TV demand grew by 45%. Because the LCD panel prices, especially 3D LCD panel prices led to part of the 3D product manufacturing shift to plasma TV, Changhong, Matsushita, Samsung, Hisense and other brands have become the main brand sales of plasma tv.

With 3D TV go hand in hand with smart TV, Samsung, Hisense, TCL, Konka, Haier and other companies to promote, but also achieved remarkable results. According to China Electronic Chamber of commerce consumer electronic product investigation office "in 2011 1-6 month Chinese flat-panel TV city consumer demand survey report" data show: the first half of 2011 in total demand for flat-panel TVs, 43% intelligent, Internet tv. In the 18 kinds of functions of the intelligent TV's attention in the survey, 82% of users want smart TV can like a computer can access the Internet, web browsing and video, there are 64% users want to smart TV with multi screen interactive features, 53% of users hope that through the smart TV watch online TV drama and listen to music.

Experts pointed out that with the development of triple play, IPTV, interactive digital TV, smart Internet TV business is expected to reach tens of millions of users in a few years scale.