LED full penetration of the outbreak of the two market

The first half of this year, the enterprise financing channels open, the policy environment is good, the semiconductor lighting field of new products, new technology emerge in an endless stream, thriving development momentum, industry chain downstream supply and demand, as the representative of listed companies to increase the enterprise profit is gratifying. With the boom in the market boom, industry investment expansion and integration of mergers and acquisitions more standardized and diversified, strong demand and fierce competition in the industry is the most prominent performance.

The domestic market, the first half of 2014 China's LED lighting products market is increasing rapidly, the amount of outstanding performance, rose price. With the enterprise channel sink, second tier market performance, commercial lighting growth clear. Despite the impact of the real estate and electricity supplier impact, the overall benefits of good lighting products dealers, the overall growth rate remained above 20% and gross margin of about 25%. Expected, with the second half of the decoration season, 2014 annual growth rate will be high.

LED full penetration and transformation

2014 is the first year of the domestic market began to fully penetrate the LED lighting, retail sales to achieve rapid growth. According to the relevant research data show that in the first half, China's domestic market entities dealer channel LED lighting product sales growth of around 27.8%. More than 88% of dealers in 2014 LED lamp sales compared to the year in 2013 to achieve a more significant growth, of which nearly 30% of businesses said the growth rate of more than 30%.

The rapid growth of LED market sales mainly comes from the substitution of traditional lamps. In the case of weak growth in the overall lighting market, LED penetration rate to promote the first half of the market explosion. At the end of June, the permeability of LED lighting products in the physical channel in the overall average has reached about 57%, compared to 45.7% at the end of 2013 increased by 14 percentage points.

Second tier market outbreak, the central market is starting

LED market by the temptation of huge profits, manufacturers and dealers to promote efforts to increase the LED, the one or two market has entered the stage of popularity, followed by the secondary market is also three or four.

From the market level and channels, the second tier market (mainly refers to the second tier 2014 prefecture level city) outbreak was full penetration increased by 15.5 percentage points, second tier market sales growth of about 30% over the same period last year. From the dealer to reflect the view, the second tier market dealers 40% growth rate of more than 30%, while the dealer growth rate of more than 75% in more than 10%. After more than a year in the second tier market to plough, the main lighting enterprises significantly in the second tier market distribution channels and marketing results.

First line market and three line market growth should not be underestimated. A market in the first half of the sales growth of 19.27% compared to 2013, while the penetration rate climbed to 62% and tended to be stable; three line city at county level, LED also began to gradually for the people to cognition, many companies have begun to strengthen the promotion, but the permeability of LED and a second tier city still has difference from the first half of 2014, the market growth rate is about 20%.

Rapid growth in electricity supplier market, nearly two years to double

LED lighting products online sales scale growth is more obvious than the physical channel.

The overall Taobao lighting market gratifying. 2014 1-7 months, Taobao (including Tmall) sales of lamps and light up to 5 billion 300 million yuan, an increase of 144.43%, of which the light source of $210 million, an increase of 95.4%, lamps and lanterns of $5 billion 80 million, an increase of 147%.

From the volume point of view, Taobao (including Tmall) lamps and light source turnover of 23 million 420 thousand, representing an increase of 85.26%, of which 6 million 990 thousand single light source, an increase of 98.99%, an increase of 79.88% to 16 million 430 thousand lamps, all kinds of products sold up to 330 thousand.

According to Taobao (including Tmall) data statistics, 2014 1-7 months, LED light source products (including spotlights) sales growth of 100.59% over the same period last year to reach about $175 million, accounting for the proportion of the total light source product was 82.76%. From the number of orders, the first 7 months of 2014, Taobao sales of LED light source product orders totaled about $5 million 900 thousand, an increase of 122.14% over last year. Meanwhile, the number of LED products on Taobao increased to 60 thousand, representing an increase of 33.22% over the same period last year.

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