LED fierce price cuts the domestic 500 billion big cake

The seventeenth Guangzhou international lighting exhibition yesterday has just ended, OFweek semiconductor lighting network reporter tracking reports of the exhibition, during the exhibition OFweek semiconductor lighting network reporter investigation learned: since last year, many small and medium enterprises LED orders decline, or even bankruptcy. But on the other hand, the advantages of large enterprises have set off a new round of listing tide, and the national 2 billion 200 million yuan subsidy policy forthcoming, LED industry will significantly accelerate the speed of integration, LED companies have set up domestic sales, launched a low price LED lamp, aimed at the domestic market big cake.

Speed up the integration of enterprises in the middle and lower half of the hard to save

The seventeenth Guangzhou International Lighting Exhibition 9. As the world's largest lighting exhibition, PHILPS, OSRAM, GE and other world's top 500 companies in the field of lighting and LED brands gathered. Pan Wenbo, founder of Guangzhou International Lighting Exhibition, said to Nandu, the exhibition has more than 2 thousand and 900 exhibitors, the exhibition covers professional lighting, commercial lighting, LED raw materials, such as 21 pavilions.

OFweek semiconductor lighting network reporter from held in conjunction with the lighting industry the latest technology and achievement of Summit Forum "and" Asian LED forum "was informed that since last year, many small and medium enterprises LED orders decline, or even bankruptcy. But on the other hand, a large number of companies with technical advantages set off a new wave of listing, and the state's 2 billion 200 million yuan subsidy policy will soon be introduced, LED industry consolidation rate will be significantly accelerated.

Grinding knife aimed at the domestic 500 billion big cake

The advantage of energy saving, LED lighting with traditional lighting compared to last year, China issued out incandescent roadmap, decided in October 1st this year, to prohibit the sale and import of 100 watts and above ordinary incandescent lighting; by October 1, 2016, banning the sale and import of 15 watts and above ordinary incandescent lighting. This means that incandescent light from this year will gradually withdraw from the stage of history, LED lighting curtain opened. OFweek semiconductor lighting network reporter through the investigation, the exhibition 8 exhibitors this year have been set up for the domestic sales department, and launched a low price LED lamp, a lighting company in Shenzhen booth, the person in charge to OFweek semiconductor lighting network reporter, I Secretary for the domestic market of 5W bulb, imported the chip, the current price of only 15 yuan, and later prices have declined space".

Pan Wenbo, founder of Guangzhou International Lighting Exhibition, said that China is a big producer and consumer of incandescent lamp, the stock of incandescent lamps around 15 billion, with an annual sales volume of only 3 billion 850 million and only 1 billion 70 million. The official announcement of the elimination of incandescent road map for the LED lighting industry and energy-saving lamp industry will form a long-term positive, only to replace the existing incandescent light bulb will be formed by the market size of several billion yuan.

Although two years ago, China's LED lighting market share of less than 1%, but the country has decided to promote the semiconductor lighting industry has been set. According to the "semiconductor lighting technology development" 12th Five-Year "special plan", by 2015, the scale of China's LED lighting industry will reach 500 billion yuan, LED lighting products accounted for 30% of the general lighting; cultivate 20-30 leading enterprises, built 20 national industrial bases and 50 "ten city lights" pilot city, promote China's semiconductor lighting industry to enter the world top three.

2 billion 200 million subsidies to accelerate the popularity of LED

In the view of Tsinghua Tongfang group vice president Wang Lianghai LED, accelerate the promotion of bottleneck two, a LED photoelectric conversion efficiency needs to be improved, "the theory of the luminous efficiency and the actual index gap"; the two is the price, the current LED lamps on the market and the ordinary energy-saving lamps in more than 5 times the price difference, in price 40-100 yuan, so the LED application is currently more focused on business and non civilian areas.

But 2 billion 200 million of the subsidies will reduce the price of LED lights, a decline of up to 15%-20%. Wang Lianghai said.

Recently, the State Council to determine the policies and measures to promote energy-saving appliances and other consumer products, decided to arrange 26 billion 500 million yuan of financial subsidies, of which $2 billion 200 million to support the promotion of energy-saving lamps and LED lighting.

China /LED semiconductor lighting industry alliance Secretary General Guan Baiyu revealed to the Nandu, is expected to end subsidies rules this month and next month at the beginning of introduction, the primary beneficiaries of state subsidies will be those of large competitive enterprises LED.

Panasonic marketing department Weng Yipeng said, LED is still a spell technology industry. "Panisonic LED lighting as an example, the same intensity of illumination, the LED lamp power of 4.4 watts, life up to 40 thousand hours, while the traditional lamp power of 20 watts, and only 10 thousand hours of use, the advantages of visible LED lighting on energy saving and environmental protection. "

Tongfang sales in LED this year, up to 2 billion. Wang Lianghai said that the same side in the LED industry has mastered the vertical structure of the substrate stripping, conductive thermal conductivity of new substrate bonding, chip separation and other key technologies and nearly a hundred patents.

Industry reshuffle integration speed

Policy support and upgrading of LED technology, coupled with the price storm makes this year's domestic LED market reshuffle integration speed. International giants and domestic listed companies competing to become the dominant LED shuffle. Pan Wenbo said.

According to estimates, the current domestic LED approximately 8000 enterprises, in the small and scattered state, "a lot of good impression. "Guangzhou Shuai lighting director Lu Weiqiang said, on the one hand is cut open too big, blind expansion, serious excess capacity; on the other hand, LED new product production cycle is about 3-6 months, the shortage of funds, lack of core technology of small and medium-sized enterprises defenseless.