LED exports to the domestic four major ills

Affected by the economic downturn in Europe and the United States, the sharp decline in export orders for domestic LED companies. In this grim moment, the domestic LED companies have turned their attention to the domestic market, to seek a "export to domestic sales," the road of salvation.

Relevant statistics show that the current domestic 80%~90% orders from export enterprises LED, while the domestic market situation has not opened. Export enterprises in the phenomenon of extreme imbalance. At present, the government attaches great importance to LED energy-saving products, have introduced a number of energy-saving policies. Under the stimulation of favorable policies, the domestic LED lighting market gradually showing an upward trend.

Major LED companies optimistic about the domestic market, have shifted the focus of sales here. At present, the market of big international and domestic players and threatened only export of small and medium-sized enterprises, are eager to break a world in the domestic market. However, in the face of complex domestic LED market, these enterprises are confused, do not know how to effectively cut in.

Lack of consumer purchasing power

Expert analysis, LED companies to go more difficult than domestic sales. One reason is that the domestic price of LED compared with ordinary energy-saving lamps, much more expensive, in some remote areas or rural areas, or not widely accepted. With the gradual implementation of the national plan to eliminate incandescent lamps, LED huge market in the future will be in rural areas and remote areas.

Another reason is that people's understanding of LED energy-saving lamps is not comprehensive enough, look at LED lights only look at power and price, do not understand the relevant parameters. Most users are not interested in LED products. Therefore, it is necessary to strengthen people's awareness of the benefits of LED lamps, which requires the government to do something.

In addition, excessive price competition, leading to decline in product quality. To some extent, reduce consumer confidence in the purchase of LED lighting products.

Increasingly fierce market competition

"Foreign LED market competition system is relatively complete, as long as the quality of your products have advantages, there will be a good market. The domestic market is relatively immature, the key competitiveness of the product from the company's low-cost, public relations and interpersonal relationships. "The president of the Jiangsu city of Changzhou province LED Industry Association Gu Wenjun pointed out that this" unspoken rule "LED phenomenon distorts the competitiveness of enterprises, resulting in the production of enterprises on the quality of the product is not high degree of concern, further restrict the healthy development of domestic LED industry.

In addition, compared with the international brands of excellent marketing capabilities, the existence of domestic LED companies do not have a strong system marketing and lack of human resources, it is difficult to seize the initiative in the market competition.

Domestic product pricing difficult

And foreign markets, high quality and high priced sales model is different, the domestic LED market is the homogenization, the price of the road.

Because of the domestic LED market fish mixed beads, the price system is inferior manufacturers get the overall market with low profit margins in a complete mess. Compared with the lucrative export market, the domestic market is the "price war" position. This export to domestic sales of LED enterprises in the marketing ideas caused a greater impact, so that these companies are not suited.

Therefore, how to accurately make the pricing of their products, in order to avoid the "high price nobody wants, the price is too low not" situation? This problem is deeply troubled by many domestic enterprises to export to LED.

Lack of product characteristics

Whether it is product quality or marketing capabilities, many domestic LED companies are currently unable to compete with PHILPS, OSRAM and other international brands. With their competition in the domestic market, it is necessary to pay attention to competitive strategy.

Gu Wenjun pointed out that the domestic enterprises, to create personalized, distinctive LED products are considered a good breakthrough. "It's like people go to restaurants to eat, like to point to some specialty dishes. This requires the domestic LED companies in terms of product features more effort to increase innovation elements, enhance product competitiveness.

LED domestic production enterprises should according to different application areas, such as building lighting, road lighting, landscape lighting, indoor lighting, the depth of which is developed to meet the market demand of various products, gradually gaining acceptance in the market.