LED era: have to channel the world

The day before, by the alliance national semiconductor lighting engineering and lighting all media co sponsored Chinese LED lighting industry forum in Beijing successfully concluded. Through this meeting, the participating businesses for channel construction and the channel have the world has a more profound understanding, let us go to share their harvest.

Closely follow the pace of reform efforts to build brand

You Zuowen, director and general manager of Beijing Shili River Lighting City

The channel forum, I harvest a lot. Many guests speak let me also have a new view of the industry. The arrival of the era of LED lighting, the industry has undergone tremendous changes, changing the lighting of each person.

In my opinion, the change of development of the industry is mainly reflected in three aspects: first, from the changes in the consumer market, the project market demand and consumer market demand Home Furnishing explosive growth period has ended, the industry entered the intensive and meticulous farming "era, profiteering era ended; secondly, Home Furnishing consumer brand awareness is rising, do not pay attention to brand building the development of enterprises, rely on plagiarism will eventually perish, either stores or manufacturers; third, e-commerce is becoming a new channel mode, most of the 80, 90 Home Furnishing consumer group is keen on this. As businesses, we should always pay attention to these changes in the industry, according to the actual situation, timely adjust their pace and strategy, make the best choice at the critical moment of transition.

The times are changing, the industry is changing. As the largest professional lighting market in Beijing, Shili River Lighting City is also closely follow the pace of change, timely adjustments. Shili River lighting home lighting square, lamp MALL boutique Museum, engineering lights, and other buildings are specialized subdivision out of the region, this adjustment is in the market, customer demand respect. From the current promotion of the effect of view, the product structure is becoming more and more perfect, the formation of the trend of clustering, lighting city to the total generation, the main factory outlets. Shili River Lighting City's future focus is the introduction of more, more competitive advantages of products and brands. In general, the Shili River city lighting management can be divided into classification management and meticulous management, professional operation and system of promotion, resources integration and core competitiveness, the three strategies in the era of LED lighting lighting city to Shili River will bring more opportunities.

In addition, in order to meet the customer demand, Shili River City Lighting negative layer opening stage lighting, audio, exhibition lighting, LED screen, LED luminous characters operating area in the B project light building area of nearly 3000 square meters, is the largest in Beijing province the stage lighting exhibition base. At the same time, it relies on the Shili River Lighting City strong brand, a comprehensive building, two floor, third floor of commercial lighting, outdoor lighting, LED area and other categories of business, in Beijing has formed a unique stage lighting exhibition base.

Manufacturers to build channels of mutual trust and mutual benefit

The general manager of Beijing jade pearl trading company Zhang Xuechuan

At present, enterprises in the LED channel construction fully adopted the "centralized operation + meeting" mode, on the surface, it is has a certain effect, but this is only a small part of the problem to solve the initial provincial agency gathered from customers, not solve the core problem of distribution terminal. From the perspective of long-term development, enterprises should fill in the content, in order to fundamentally solve the problem of the distribution terminal.

The responsibility of the manufacturer is to ensure the stability of product quality, reasonable product price and market policies, but also to establish a sound and complete after-sales service system, and businesses to develop and maintain the distribution channels. The business is responsible for the preparation of a reasonable and effective inventory, provide and establish a sound and complete after-sales service system, and guide the distribution of work and actively enhance the sales and marketing skills and expertise. Channel is bound to be the result of the close cooperation between the two sides, the two sides should cooperate with each other in the channel construction, closely.

This meeting, I learned a lot of things, I deeply understand the relationship between the project and channels complement each other. LED the future of the road is still very long, we have to learn a lot of things, I hope to be able to participate in such meetings.

Unified standards to promote the healthy development of the industry

Liu Lei, general manager of Beijing enjoy lighting appliances

To participate in this channel Summit Forum, I was impressed by the most profound point of view is: the current channel compared to a driver of the car, while looking at the distance at the same time to pay attention to the eyes. Only on the basis of the current situation of chaos to survive, only the energy to focus on the future development of the situation, seize the opportunity. In the face of the change and development of the industry, whether it is the traditional channels of "veteran" or "derivative" of the LED era, the most important thing is to solve the existing problems.

At present, the industry is the biggest issue is not a unified industry standard, production enterprises of their own business, there is no feasible product specification and quality standards, enterprises blindly reduce the production cost and low sales, leading to confusion in the market order, resulting in consumers fear. I hope that the relevant state departments, industry associations and enterprises with certain social responsibility as soon as possible to promote the introduction of industry standards, so as to promote the healthy development of the industry.

The upstream and downstream industry of cold heat Guaixiang

Zhou Yuanxun, deputy general manager of Beijing nine color lighting

LED lighting industry to bring the most