LED enterprises to establish the most attention to what is the store?

In recent years, the domestic LED lighting industry is developing rapidly, with the strong support of the national policy, the prospects are bright. However, favorable policies and market prospects to attract new manufacturers continue to join, making the LED lighting industry has shown a trend of overheating, but also led to the intensification of market competition and disorderly development of the industry.

Fierce competition in the market, making the major LED lighting companies must take various means to seek a place in the competition of thousands of companies gathered in the industry. In that price the unsustainable means were all criticized by the brand, can not see the results under the condition of short time, through the channel expansion bring the scale effect and brand effect is always a way out of favor of many enterprises. The channel expansion through the creation of brand stores is one of the important means. At the same time to a large extent the number and coverage of the store is regarded as an important indicator to measure the strength of enterprises and brands.

But reporters found that at present in the domestic hot LED lighting industry, but in the terminal market, the number of professional LED lighting products operating businesses is not much, LED products store is also hard to find less and less, and the LED lighting industry hot contrast significantly. Why is this happening? Reporters interviewed with this question related to the industry.

LED product store is the trend of future market development, but to establish a perfect LED stores need strong corporate strength as a support. The establishment of LED stores, enterprises must be rich enough, the combination of reasonable structure, accurate positioning of LED products, there must be sufficient coverage of the channel and logistics system, there must be standardized services. And all this is based on a strong corporate strength.

In fact, the market has a lot of new lighting industry to enter the LED enterprises to establish a LED store, but the general efficiency is not ideal, which in turn affects the confidence of these companies continue to build LED stores. The reason is mainly because the enterprise strength is not enough, in the brand appeal, rich products, these new channels into the lighting industry, LED enterprises to improve the service standard of other aspects also need a long time to upgrade and accumulation. Need to build a large number of stores throughout the country, improve channels, while in the brand, products and services to have good results. According to the characteristics of the local district, the store features, dealers advantages, the conditions are not ripe by establishing comprehensive drive LED products using the traditional products, the establishment of specialized stores, LED stores in the form of the conditions are ripe, the construction of the store.

In addition to the store building, you can set up a special way to experience the museum in the country to increase the consumer experience LED. For the LED lighting enterprises need to widely open stores, store sales terminals as important, not only have the product display, sales, service, and consumers feel the important way of brand culture and brand strength. Therefore, the construction of LED stores is conducive to the establishment of a good brand image in the minds of consumers, the promotion of LED lighting has a positive role in promoting. For the industry as a whole, the presence of LED stores in favor of the public, the media, regulatory oversight, and promote orderly and orderly development of the industry. But in the end, companies still want to arrange the LED store according to the strength of the construction work, must not blindly to blindly seek, otherwise it will become a drag on the development of enterprises.