LED enterprises how to play this card?

The promotion of LED electricity supplier, has experienced from the strange to tasted, now the massive leap forward, all the signs all indicating that LED e-commerce era is coming round. In the traditional channel by the moment, whether it is the traditional lighting companies, or the emerging LED companies have adjusted sales strategy, into the line of sales, as e-commerce is a new opportunity, a new sales model to smoke again.

In the face of this new type of e-commerce sales channels, part of the LED enterprise is difficult to break out of the traditional channels of the Red Sea, started a new media marketing platform, online open up on the "second battlefield", product sales, investment channels. At the same time, the marriage of electricity providers, to create a positive interaction between online and offline, has become the current LED companies love three-dimensional marketing model for the future development of the LED market provides a new sales model.

However, in the face of this new type of e-commerce channels, as the LED enterprises in the process of the bright younger generation fought electricity supplier platform, is facing platform construction, talent reserve, information systems, business models and other aspects of the challenge. Electricity supplier era, LED companies and how to fight this war without the smoke of online marketing?

O2O, to achieve a positive interaction online and offline

Online and offline interaction (online to offline), wading electricity supplier enterprises must face a major problem. Under the positive interaction between the line and the LED industry is an inevitable business model, which has become a consensus. How to realize the benign interaction and integration between the two sides, we need to perfect the online and offline channel layout, powerful logistics supporting system, and a strong product line planning ability, and that for LED enterprises will be a new challenge.

Shenzhen City, the operator of the degree of love electricity market Mo Mo believes that in the face of opportunities and challenges, LED companies should actively explore and meet the new business model. Online and offline phase can coexist, promote each other. The contradiction and the largest line line lies in the difference between the price system and operating costs, but with the maturity of e-commerce, threshold and cost more and more business promotion, has been gradually narrowing the gap between the cost of online and offline.

Currently, many companies are based on the idea of marketing channels under the line, the online channel just as a supplement to the offline channels, such conflicts in the final analysis is a conflict of interest to the channel. How to solve this problem? Is that winter can be applied by enterprises, differentiation strategies to cope with the impact of the electricity supplier for the traditional channels such as: multi brand, multi separation series product line, customer service installation and packing charges the door, as well as online show high price, low price and promote turnover line etc.. Such online marketing is not only an effective way to make up for the line, but also to expand the sales share of the enterprise.

At the same time, with the electricity supplier operating costs increased rapidly, and gradually return to the commercial nature with the dominant trend to build business platform, real through, benefit sharing, service online and offline, will bring greater benefits to consumers.

In the electronic commerce development trend, brand enterprises should give full play to the advantages of offline channels, provide strong support for the development of online e-commerce; online e-commerce development mature and can guide and dislocation management appropriate, provide strong support for offline channels, so as to realize the mutual promotion and reduce risk and ultimately achieve maximum benefits.

Quality and service to win customers

All along, the low price has always been regarded as the magic weapon for the electricity supplier. However, with the continuous development of e-commerce, "peibenzhuanyaohe" price war not only caused by the pressure of cash flow to the electricity supplier, but also allow consumers to produce fatigue, low price and discount for consumers no longer pay, is not touched by events and promotions. Relevant electricity supplier official said, quality products and services for consumers, is the real value for money". Therefore, at the same time the price concessions, through the continuous strengthening of product quality and service quality, to provide customers with a better shopping experience will become the future direction of the electricity supplier.

In the field of electricity providers to walk in the forefront of the Industry Chau Ming technology, online marketing has its own winning rule". Chau Ming technology assistant president Shao Shibin told the "Guangdong LED" magazine interview, prominent features of online marketing is a fair choice of products and price transparency, LED business after two years after the outbreak, the order has entered the Red Sea fighting stage, price competition has been very intense. There is a part of the business enterprise in order to quickly capture the market, the price war, in fact, is not desirable, on the one hand, seriously disrupt the healthy development of LED business, on the other hand to bring serious damage to their own brand. Chau Ming technology always adhere to the brand is the fundamental development of the electricity supplier, adhere to the quality of products and services to win the majority of customers, we believe that quality and service to win is the way to win the enterprise. "

With the normalization of electricity supplier promotions, price war is no longer the electricity supplier life-saving straw". Electricity supplier development will gradually from the price war to the value of change. For the continuous development of LED enterprises in the electronic business platform, China LED channel alliance Director Pu Xin believes that the brand, quality and service is the fundamental electricity supplier operations. With the adjustment of the major electricity supplier platform operating policies, business operators increasingly return to the nature of the business, consumers really focus on quality and service. on