LED enterprises how to face the popularity of the first shuffle?

Junduoli, bolunteguang...... Business failures, the LED industry into the winter rumors shift. What is the industry environment is not good or their own strength? Junduoli, blind expansion led to capital chain rupture, bolunteguang in LED also saw huge subsidies of the government. Jacky Wu want to do cross-border LED, we can see that the low threshold LED market is indeed profitable.

Looking at the status quo of the industry, since the Chinese mainland LED put into operation, has been carrying forward the cottage level to follow the trend of Europe and the United states. Although the introduction of high equipment, advanced technology, but there is still a considerable difference in the forefront of technology. At present, Cree chip has been used, such as Europe or Taiwan Chimei wafer manufacturers chip package, although domestic enterprises announced the establishment of R & D department developed a chip but still weak. For cutting-edge technology requirements of the high-end market, domestic enterprises have looked and timid step, companies have turned to packaging and other labor-intensive industries. The final result leads to the labor surplus of the packaging enterprises, and the terminal market is hovering in the background of government orders and large commercial projects. Coupled with excessive distortion of government regulation on the market, resulting in market data distortion, large quantities of enterprises into the LED industry has not enough points to the cake industry worse.

LED mentioned the name of enterprise, everyone will think of OSRAM, CREE, EDISON, Samsung, PHILPS and other international manufacturers, domestic enterprises have such as Abison, Chau Ming technology, Lehman photoelectric, Han's laser name of large enterprises, but compared with foreign well-known dropped several grades.

The Chinese government issued a ban on incandescent lighting schedule to LED companies, especially lighting companies greatly encouraged. Calm down and look, incandescent delisting LED lamp is not the first candidate to fill the gap. Subsidies from the government point of view, the total amount of energy-saving lamps is significantly higher than the LED lighting product subsidies. Coupled with the price of LED lamps are generally higher than the same wattage energy-saving lamps several times, lack of market competitiveness. So long time LED products rely on government orders and the international market demand situation is still difficult to solve digestion. Long term downturn in the U.S. and European markets, led by the United States in the western countries on China's economic regulation and improve the market access threshold in disguise to bring a small impact on the foreign trade market.

In the case of domestic LED has not yet been popular, they led the industry reshuffle, for the enterprise may not be a good thing, but for the entire industry is an integrated process. It is the so-called good money to do things, the emergence of large aircraft carriers to enhance production capacity, expanding the impact of all the benefits and no harm. For small and medium enterprises, the industry reshuffle is likely to eliminate them first. According to the honorary president of the association, said Wang Dianfu, Shenzhen has more than 1 thousand and 300 LED companies, some of the collapse is inevitable. Just like the TV companies, the last only 6. Many enterprises choose the relocation of production bases, such as December 2010, Jiatai group will its production base moved to Jiangxi Ji'an in Huizhou; Lehman Photoelectric Industrial Park put into operation, to reduce labor costs, rent costs and other cost pressures.

In this shuffle process, LED companies should be how to protect themselves?

1 correct attitude to do LED business

Do not think that government subsidies even if the enterprise can not earn money to fill the pot full. LED industry is a new industry, the government has maintained a supportive attitude. LED companies with government subsidies, a growing sense of dependence. Technical stagnation, lack of innovation. Sales on the laurels, refused to participate in the international competition. If the government continues to hold the thigh, LED companies will never self breakthrough. India's experience in this area is indeed worth the domestic government. Related reports, India intends to prohibit the import of photovoltaic power generation equipment to promote the rapid development of India's domestic manufacturing industry. Beginning in March 2011, the project must use solar cells made in India. Everything is difficult but it is impossible to achieve without effort. Since the second half of 2009, the South Korean government as soon as possible to get rid of the status quo of all rely on imports, promote the self LED equipment. Han factory in the South Korean star MOCVD equipment in the home made plans to occupy the dominant position, equipment in June 2010 to complete R & D, Han plant Top Engineering also completed in June 2010 MOCVD equipment development. China has long been dependent on imported chips, equipment, although it can shorten the project put into operation time, the early realization of the output value, the high cost of serious impact on the international competitiveness of LED enterprises.

2 increase R & D efforts, pay attention to absorb foreign advanced technology experience

There is still a considerable gap between China and foreign countries in terms of technology, coupled with domestic enterprises to participate in only OEM or labor-intensive industrial chain, technology research and development is limited to assembly or appearance of R & D. Fortunately, more and more LED companies pay attention to intellectual property and product certification. Although the domestic MOCVD equipment has not been developed successfully, but with the extension of chip production of vacuum coating machine, PVCD machine, ICP dielectric film deposition etching, lithography machine, grinding machine, polishing machine, dicing machine, point close contact measuring machine can independent research and development. From the aspect of cost performance, batch production repeatability and stability, it is obviously not as good as foreign products. From another level, the gap in technology to domestic manufacturers to enhance the space. Domestic enterprises must face up to and increase their own research and development efforts, attention and absorption of foreign advanced technology and experience at any time.

3 take the initiative to join the international market division of labor, enhance brand competitiveness

Although domestic enterprises in the international market is still at a disadvantage, there are many enterprises