LED enterprises how to calm across the off-season?

One season approaching someone in a constant state of anxiety, but also in the first half of the tension after finally got a respite, can stop to do some summary and review, more people plunged into the product development to take advantage of this opportunity. In fact, each link throughout the industry, light does not light really is a state of mind, with a goal in mind, even the off-season could not stop: in June, July, the state continued to launch new businesses such as Delta, Daming, the dealers across the country meeting another one, Kaiyuan, dial, Fuxing okes also non-stop in the enterprise interior modulation in ascension, see appear in every corner of the busy scene of industry in the off-season, that manufacturers and dealers, you can calm it? Is not the positive action, not to be forgotten in the off-season it?

The transformation and upgrading of seize the opportunity to adjust the product

"Peak season sales, off-season catch products" is a common practice in the industry, 6, 7, 8 of these 3 months is actually a product line can be adjusted to meet the opportunity. In the overall market is not active in the case of product adjustment, not with other companies in the sales volume and market share on the big gap. The nature of lighting is to make full use of this period to increase horsepower product line comprehensive transformation and upgrading, is expected to complete the cleaning work of all the traditional lighting products will do at the end of August, LED series of new products launched in preparation for the upcoming season.

Million house lighting technology Co. Ltd. is responsible for Lai Longsheng also said: "the light does not light is the main business development ideas, if we can seize the opportunity to adjust and clean up of traditional products, actively involved in research and development of LED products, good preparation, wait until the season, enterprises succeed in the market the opportunity will be greater. "

The training invite experts to do comprehensive examination for enterprises"

In addition to adjust the product line, the development of new products, the off-season is also a good opportunity for enterprises to adjust their own internal adjustment. Some enterprises make full use of production pressure and sales pressure is not the opportunity to carry out a series of training activities, such as Kaiyuan lighting during July 23-25, held in 2013 the first gold medal manager training activities, expand the combination through the teaching and outdoor, and fully improve the professional knowledge and ability of team.

At the same time, Fuxing lighting group late July of the national elite personnel from the aspects of skills, attitude, focus on the details given by the sales staff training, develop their practical assembly, product illustration, jewelry display and appreciation ability, not only deepened the understanding of the product sales staff, but also the ability to sell and Fuxing the quality of the products as well as withstand scrutiny and test. Such as Fuxing lighting, not only Lianhaoneigong, improve the quality and skills in sales personnel more show an organized target team style, will be able to get more advantage in the competition.

In order to allow enterprises to be more healthy operation and development, July 8th -12, okes is enterprise management consultants, for a period of five days of pulse diagnosis".

The comprehensive and detailed examination, the purpose is to understand the situation of management and enterprise okes present future development plans, and to find out the current management of the company's advantages and problems, and find out the reason and the corresponding countermeasures to solve the problem. The diagnosis of deep, will indicate the direction of okes more sophisticated management, provide theoretical support for the company after the sustained and healthy development.

Expanded store interior decoration make only superficial changes to enhance the quality of

Walking in the town street, everywhere square, lighting outlets in the renovation and upgrading, conversion some lamps market across the country is like a raging fire. We all expect through internal store expansion, renovation to upgrade to win more customers.

For example, a number of businesses including lighting lighting market in Zhengzhou Phoenix City, was renovated in the traditional off-season, these businesses face the traditional off-season to actively adjust the strategy, change the store decoration style, from the previous focus on wholesale, wholesale and retail development simultaneously, hope to expand the marketing mode.

The new way frequently open new conference

In the past two months time, manufacturers have held a dealer meeting, the introduction of new products, hoping to convene the meeting of dealers, dealers and manufacturers to enhance the joint development of the determination. At the same time, the establishment of high-end brand image, the use of core products to create their own competitiveness, the implementation of promotional activities to enhance the brand's service and grade. Facts have proved that, even if the so-called industry off-season, manufacturers in the country held a large number of dealers meeting has achieved good results, such as:

In July 19th, five state lighting and industrial in Quanzhou Puxi Wanda Plaza Hotel organized jointly by the state and dealers to thank the new LED promotion, the company employees and dealers a total of about 400 people attended the meeting. Before this promotion will be held, there have been many dealers under the orders, and during the promotion will be held on-site orders, 200 thousand orders, 300 thousand continuously;

July 25th, Foshan delta lighting held in Chengdu LED new conference, held at the same time the establishment of the Sichuan operations center ceremony to attract