LED enterprise: who is your Chinese partner"

Recently, the founder of New Oriental Yu Minhong, such as the prototype of the interpretation of the Chinese partner since the release of the box office all the way up, and caused a lot of business leaders resonate hot constantly. Indeed, in the development of Chinese private enterprises in more than and 30 years, "partner" is a fun "commercial phenomenon" and not a few, so for the LED industry, who is like-minded and complementary "partners"?

Seems to be compared with the eye-catching Internet and other industries such as real estate, lighting industry seemed more like a low-key and quiet, accustomed to the play of the "integration of the true sense is not out, the reporter had learned that the two traditional lighting companies also had" as a whole "the idea, after all together can obtain 1+1>2 market competitiveness, but when it comes to end, everything is ready, but encountered a" who do the boss "nature of the problem and eventually stop.

As for the current LED lighting industry pattern, integration and cooperation between enterprises has become an irreversible trend, "LED fast development, more emphasis on speed, specialization, flexibility and innovation, only cooperation can maximize the benefits, especially in 2013, the industrial development has entered a critical period of integration of real, enterprises need more adaptability and agility in the changeable market, cooperation mode between enterprises need industry chain vertical and horizontal cooperation, leveraging each other those enterprises, know how to use each other's advantages to symbiotic.

"The idea is good, but the key is to break the mindset," said an entrepreneur, he believes that in the current stage of the rapid development of industry, enterprises must change the former low-level competition concept, and to win more latitude to choose ideological layers of outstanding partners, through cooperation to optimize enterprise the allocation of resources, enhance the competitiveness of enterprises.

First, product positioning differences and complementary resources between enterprises, cooperation has obvious, such as a manufacturer of outdoor LED lighting products manufacturers, and another main indoor lighting manufacturers, can work together to publicity and marketing channels sharing, or will the goods into their brochure or, with different counters show two products in the exhibition hall, to integrate the power to save the operating costs and rapid development of the market.

While in a region also has cooperative conditions, such as in Foshan, OSRAM said in the field of lighting, light source, power supply and other parts of Foshan, enterprises can become the supplier, while OSRAM is willing to become Foshan enterprises and suppliers, the country star power, Wright, FSL and several local market the company has also launched OSRAM lighting and supporting cooperation.

There are also some sharp thinking LED will be extended to the development of enterprises cross industry integration, the reporter found a company recently held the "LED era of commercial lighting technology seminar", that is more than the lighting industry enterprises in participating in the meeting, but also participate in the cross-border cross industry refrigeration and construction industries the enterprise, and "we are LED manufacturers and distributors to discuss solutions, better customer service", we provide customers not only lamps, not just to control the system, is after we communicate with the client, according to the special needs of various customers, to create financial LED lighting and intelligent control in one of the personalized LED intelligent commercial lighting system, "obviously, and so out of the common development of cross-border" lighting industry partners ", operators need to have very strong" netting "ability and industry resources extension Extension and integration ability.

"The future of many products may be combined with the Internet, to make full use of the advantages of LED lighting control, the use of networking and Internet technology, the industry has expressed this view, the future LED will be extended to the broader field, such as PHILPS China Research Institute, chief researcher Dr. Wang Jianfeng said, PHILPS lighting solutions are integrated into the smart city building and Home Furnishing field, in the field of intelligent building, will become the security lighting and air conditioning system, and establish internal relations of various systems such as curtains, Unicom and integrated into a set of platform. If so, at this time the concept of partner may have been more than just an agent or distributor, and became another field of construction.

In 2013, the international and domestic enterprises were also looking for each other in their partner, not long ago, Samsung and Zhejiang and Hui Zhaoming LED lighting in the field of cooperation signed a strategic cooperation agreement; Taiwan enterprises billion light also broke the Taiwan enterprises do not grab the customer "customer focused concept formed in Shanghai began to use marketing system to expand mainland channels; and China LED package leader Mlinson, to light the family (MLS) this new brand kick into the Taiwan market, find their partner on the other side.

Look at the traditional lighting companies, also known as the Buddha "may take the M & a mode at the right time, speed up the pace in LED lighting, it is Shanghai Ya Ming acquired Shanghai St. Lanna Industrial Company Limited in 2012 has achieved total revenue of 286 million yuan; in addition, Elec-Tech also intends to expand LED leveraging NVC channels, indoor market.

In fact, in general, if a party is obvious brand and terminal channel advantages of large enterprises, one is the LED technology advantages and characteristics of small and medium-sized enterprises, so the combination of complementary partnership is more distinctive. "",