LED display plagiarism in the case of intellectual property vacuum

In April this year, the German Frankfurt lighting exhibition in Shenzhen city accounted for the majority share of international sales from the factory, this is an excellent product display platform, but the surprise is that one Shenzhen factory video + light mixed new cross industry products displayed in the first day of sample was stolen a peer block, maddening. LED industry patents once again pushed to the public eye.

It is understood that the factory has been committed to the development of high-end creative video solutions, the main production of ultra thin, lightweight, flexible and deformable structure, to achieve a variety of creative combination of LED display system. The company's main business revenue comes from the creative stage and Exhibition LED display, and most of the export overseas, in the world's top performance, exhibition area of great splendor.

In other countries, especially in the stage, theater, theater and other occasions, in order to achieve stunning stage effects, they will require LED display and lighting are perfectly matched. This factory has invested a lot of energy and time, research and design, demonstration, test, modify, and take the test cost millions of dollars, first put forward in the field of high power and low power LED LED mixed design, the concept of cross-border product mix stage lighting + video. "The factory deputy general manager told reporters that this product will be LED display and lighting control separately, through the programming background will be the perfect combination, which is different from the LED display screen is also different from the light, but a new category.

After the introduction of the product in the international market has caused considerable repercussions, since last February, the Holland Exhibition for the first time since the release of the exhibition, a steady flow of overseas orders, customers are interested in consulting countless. In order to protect intellectual property rights, the manufacturer specifically for this product applied for invention patents. The product is stolen, the manufacturers although has started legal proceedings, but the fear is to take legal proceedings will be performed from the experience of at least 6 months window period, the copy will bring huge economic losses to the manufacturers. Even if the final legal liability, but the normal cost of the normal development of enterprises, but also unimaginable.

In fact, in the LED display industry, this fear is not unfounded. As early as March 2010, Chau Ming Technology (SZ.300232) had joint trade and Industry Bureau of the violation of its die-casting aluminum box patent technology of 11 companies were seized on the part of the serious plagiarism of the enterprise was severely punished. But this has been an immeasurable loss to the continent's technology, and the punishment does not contain the wind of plagiarism.

Low margin Era

LED display started more than 30 years ago, from monochrome, two-color to today's full-color, LED display technology has gradually matured. LED display high margin era has ended, in the low gross margin, homogenization of products flooded the market, many companies choose low-cost strategy, the market has entered another extreme.

LED display manufacturers have a certain strength of the attempt by some small and medium scale firms out of the price war, but is a direct result of the entire industry gross profit growth slowed down. The main channel of the LED display manufacturer's gross profit margin has been reduced to 10%-15%, the project's gross profit margin is only maintained at about 20%.

Insiders said that now the LED display buyers, first put their own requirements, select the chip, IC, power suppliers, and then directly asked the price. Domestic even for small plants do not understand the technology to provide a box, power supply assembly of the company, the company can only buy the screen assembly. Therefore, they do not have the size of the large manufacturers, there is no big plant technology, only the price to do not have the lowest only lower, in order to win a certain market share. The low margin is the result of even billions of dollars of assets of the LED display manufacturers have closed junduoli, bolunteguang, photoelectric technology, vision billion light end ringing alarm bells.

Innovation dilemma

Low margin and product homogeneity has a close relationship, LED display companies know that they also seem to be trying to change this dilemma, but it is difficult to achieve expectations.

Today, when we stroll the major exhibition of LED display booth, give us the impression that the product is still homogeneous and low-cost advertising to attract business. Taiwan accumulation (TW.3527) general manager Chen Qikai said, after so many years of development, the domestic LED display still choose to sacrifice the refresh rate and gray scale to improve the brightness of the LED display screen of truly high refresh rate, high efficiency, high gray scale enterprises few. In order to price, even the basic performance of these LED display can sacrifice, let alone innovation.

Access to the LED display in recent years, the patent list of listed companies, most of their patents on waterproof, box splicing, high-definition, high gray, high efficiency, improved appearance, etc., has not been a breakthrough innovation. In fact, the ultimate goal of these so-called innovation in exchange for government subsidies, while increasing the share price. Even if the LED display manufacturers products, many of which are copied from the u.s..

In order to alleviate the domestic manufacturers do not focus on innovation and development, the gross profit decline, ultimately unable to sustainable development, national and Industry issued a series of subsidy policy, hoping to share some of the development costs and enhance the international competitiveness of products. But "innovation"

For LED display companies have been a long-standing"