LED display overseas marketing strategy

The past ten years, China's LED display products export has a historical turning point, Chinese LED display to the global export of export volume of more than 80%, all kinds of data show that China's LED display products have entered the international perspective, global user review. However, although the export data is large, can really own brand export enterprises and products are much less, what is the reason?

First, is not the export advantage, it means that the cost advantage

In our country, after the production of full-color display screen, prompting the development of LED display industry is growing up in Shenzhen. According to the China optical photonics industry association LED branch of applied statistics, since 2012, China's total annual sales of LED display application market reached 25 billion 300 million yuan, compared with 2011 growth of 15%, the development of the industry quickly spawned mature, has a complete industrial chain supporting system, but also accelerated the production of momentum.

Two, display technology development

At present, the level of domestic and foreign LED display technology will be more remarkable innovation, technology to high, such as: LED display device core and key components in the continuous upgrading technology, it provides important technical support for LED display technology. LED shows that the application of product form continues to emerge, but also for China's LED display industry has brought the overall upgrading of the technical level.

Three, the overseas market is vast, but there are many challenges.

Although the wide range of LED display applications in the world market has a wide range of scenarios. Data show that in 2010 -2014 years, the global LED full-color display market will maintain a CAGR of 30.43%, is expected to market size in 2014 will increase to $9 billion 550 million, equivalent to about RMB 60 billion.

Four, LED display export status, industry characteristics have advantages.

The development of the export business of the LED display screen makes the domestic screen manufacturers have created a good profit margin and overseas reputation. But from the end user and the downstream application analysis, such as: light technology, Chau Ming technology, Abison, photoelectric, Liyadejun, alto electronics to undertake a large project more. Especially in much of the world's attention and in international competitions, which marked China's LED display is always new in order to be different to attract the eyes of the world.

Five, the main competitors are not others

Although China's LED display to the world output of its own brands and products, there are many companies, of course, and some large foreign enterprises, it seems weak. The main reason is our country often focuses on the imitation, but ignore the innovation and brand development and market innovation management, compared to the United States, Europe is lack of competitive enterprises, in Asia, China LED display industry is still very good.

In short, China's LED display enterprises should have international competitiveness, the development of a more high-end, brand in the international market, we must deepen the brand awareness, enhance product quality management, pay attention to changes in the international market, so as to adjust the export strategy. Especially now, the RMB exchange rate fluctuations on the company's business also has a certain impact. This and the future of a substantial appreciation of the RMB may also bring unfavorable factors to the enterprise, which will weaken the results of business operations, a serious impact on the company's operating results and profits. To sum up, we strengthen their own construction, optimize the internal management structure, improve the quality of production, strict brand strategy, so that China's LED display companies go further.

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