LED display market growth slowed two new areas or growth points

China's LED display industry has experienced a rapid development in recent years, the development of the industry is obviously affected by the economic environment at home and abroad. China LED display industry started in 70s, formed in 80s, after 30 years of development, through technical transformation, technical research, the introduction of foreign advanced equipment and some key technology industries such as big movement, the overall production technology for enterprises in the great leap forward.

Foreign LED display market

According to the U.S. Department of energy released report shows that the light emitting diode (LED) lighting demand will increase by 7.4% per year; as one of the world's best lighting market, the enormous potential of the size of the U.S. LED market may show the whole overseas LED market is being ushered in the rapid expansion period. U.S. Department of energy report predicts that in 2016 the overall size of the U.S. lighting market will reach $25 billion 100 million. The U.S. market is the largest overseas market for Chinese companies, comparable to the whole of europe.

Domestic LED display market is still room

Overseas market growth is a lot of companies will look overseas, the domestic LED display market whether there is an opportunity? The answer is yes.

With the development of the domestic economy, the purchasing power of LED display will also be improved. According to bureau of statistics data show that in 2014 China's total retail sales of social consumer goods grew by 13%, compared with the first half of last year and the first three quarters were accelerated by 0.3 and 0.1 percentage points, showing steady development trend. With the acceleration of China's consumption structure upgrade, the demand for high-end consumer products and services continues to increase, while LED display and other high-end consumer market is also expected to accelerate growth.

Secondly, China's urbanization process accelerated, two or three lines of LED display market space is huge. The National Science Institute recently published the city paper said, by 2020 China will complete the construction of urbanization coverage of about 60%. It is estimated that by 2020 the consumption value of LED products will reach 500 billion yuan.

In addition, the government's strong national brands, LED display enterprises have advantages in domestic development. All along, China's LED energy saving and environmental protection products to give high attention and support. Governments across the country are using land, tax rates, rent, labor costs and other intangible hand to introduce LED industry, and also pulled out a huge amount of money to help support. From 2009 to 2010 in the upper reaches of purchasing a MOCVD input subsidies amounted to tens of millions yuan recently, Chau Ming will obtain 5 million yuan subsidy product expansion project grants, three in 2012 four have totaled 232 million yuan. It can be seen that the state and the government are committed to the LED industry.

Promising two areas in the future

With the maturity of the LED display market, the application field of the domestic LED display is changing, leasing and intelligent monitoring field will be the future direction of the development of LED display.

With the improvement of living standards, people on the LED display screen display requirements are also gradually increasing, especially the stage LED rental display. LED rental display market is like? LED display rental is mainly by a number of professional performances or advertising companies. Units or individuals to buy the LED rental display, and then leased to other companies to use, and now more used in large-scale literary and artistic evening party and in the wedding ceremony.

LED display used in video surveillance and video presentations, the main driving force comes from two points: first, with the rapid progress of LED display technology, space rental LED display more and more small, rental LED display high density with greater resolution in a limited area, the display is more clear and delicate. In the display of the standard high-definition images, you can fully meet the requirements of resolution. The second is the price factor, was too high to be reached high density LED tube core, worth more and more close to the people. Display price per square meter and DLP and LCD products compared to competitive advantage began to show. So in the field of monitoring has a very strong competitive potential.

On the one hand, the future market will continue to maintain the growth trend, but on the other hand will exacerbate the transformation or elimination of some small LED display manufacturers. From the current domestic LED electronic display industry competition, domestic competition in the industry is still in the early product competition level, the competition is mainly reflected in the key indicators: price, quality, delivery, customer service service etc., at this stage the LED display has become the main competitive price index.

Is the deep reason of LED display prices continued to decline, with the strength of the manufacturers hope that through some small scale manufacturers out of the price war. The consequences of price war not only lead to some small manufacturers due to lack of strength and lack of funds and the collapse of large manufacturers profit margins, but also led to the chaos of the LED display industry.

LED industry has entered a consolidation period, the next few years will be part of small and medium enterprises gradually eliminated. In the integration stage, the technical strength and the strength of the capital of LED electronic display manufacturers are expected to borrow the strength of the capital market and the company's own technology and channel advantages to achieve rapid development. The next 2-3 years, LED electronic display industry concentration will also be rapidly improved.

In fact, in the next few years, the domestic LED display market is still in the growth trend, the main growth space will mainly come from the traditional inkjet, neon lights, billboards alternative markets, as well as high