LED display industry from incremental to stock competition pattern changes

Enter the LED display industry has 10 years of time, has been fighting in the sales line (is heard the taste of the people), witnessed the rapid development of LED display industry. In recent years, LED display industry is changing dramatically, the competitive situation presents a new phase of competition from incremental to stock competition.

The so-called incremental, refers to the market demand for the industry in the rapid growth of enterprises in the industry is the object of competition to increase demand, than the growth rate. The stock refers to the industry market demand does not increase, or even shrinking, competition in the industry is the limited market demand, competition is the market share of an enterprise more, another enterprise is less.

So why is it from incremental to stock competition? From our side of Shenzhen Huaqiang North, to the north of the Chinese from Harbin, and the south of Sanya, the LED display is really everywhere, over the past five years is five years of gold LED display, can be used in various fields are used. However, it is accompanied by the development of the industry and even mature, we obviously felt some significant changes: 1, the rental market is less than last year's 1/3. 2, why this small space market competition is fierce, because this is a new field, the conventional display intense competition, a little better to see the field suddenly, so a few big companies all rushed out, on the whole, the market demand will increase, but the price is still will continue to decline, the final result is the volume is more and more big, but the industry sales income is difficult to grow. More and more profits, rising costs, so that all LED display companies are facing a crisis of survival.

Analysis of competitive environment

From the incremental to the stock of competition, with an analogy to sum up, the era of incremental competition is the era of wolves eat sheep, wolves rarely attack each other. The era of stock competition is eaten wolf, wolf and wolf fight at outrance. The statistics show that China domestic LED display demand at about 28 billion per year, but the industry has more than 400 of a certain size display manufacturer, but the top six market share of total sales of less than 10% (domestic), shipments is lower than 8%. As competition intensifies, some of the best companies will eventually become bigger and bigger, while others will quit. It can be predicted that 90% of enterprises will exit in three to five years. In the next few years, the changes of LED display industry, will be staged scenes of ups and downs, very touching story of the reign of terror.

Two, a full range of competitive situation

The moment is a comprehensive competitive era, in our side also has a variety of character, have the ability, but the survival ability of a person's strongest, that is "all things to all men", this kind of love by the people, and many sales boss is such a person, talent is not "all things to all men" but, "all things to all men" is a talent. The same is true of an enterprise, the final competition is the comprehensive strength. Profit model, growth model, core competitiveness and so on, this paper is divided into eight aspects to analyze the future point of competition of LED display enterprises".

1, transparency of information

Now is the mobile Internet era, people are soon in secret, not to mention an enterprise, each enterprise's resources are exposed to sunlight, this new environment is hitherto unknown, will change a lot of our business practices. The main features are as follows:

1) the strength of the company, when the company was founded, and now how many people do those projects, Baidu a few minutes to know. Before you can borrow the platform, you can package, and now you try, once suspected, minutes to find out your details,

2) the integrity of the project is transparent, you do, how much cost, the middle of a problem, the company funds nervous or not, what is the latest personnel changes, you can move, other people who care about you will know, the company's integrity, the boss character, elements of transaction itself is the.

3, the price of transparency, we now have dozens of each hand on the sale of the company's offer, on the one hand to understand the competition on the other hand, and to use their own company to talk about conditions, requiring companies to lower prices. Therefore, it is difficult to do sales boss. The same is true of our customers, do not have to come to Shenzhen, I would like to know N company's offer.

All transparent environment, the difficulty of our business by unprecedented challenges for the company to earn a penny to pay great effort. Many companies in the face of this challenge, at a loss, since the chaos matrix". Smart, tricks to collect it, the information is now very symmetrical, of course, in the sun to do business more fair.

2, product standardization

LED electronic display is the final electronic products, the final standardized design, standardized mass production, standardized sales become inevitable, of course, I mean the mainstream market products. With the maturity of technology, the stability of the market demand, some companies grow into large-scale enterprises, take the road to become standardized.

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