LED display industry at the present stage of the four major barriers and the top four positive

Development of LED display technology and products in China for more than 20 years, with a spacing, stability, gray, brightness and other technical indicators continue to improve, LED display in more and more fields show their own unique advantages, and according to the current market situation, LED display will continue to maintain strong growth in space in a long time. Which will also encounter problems in the course of the development of all industries, today we are talking about the LED display industry at this stage of the barriers and positive factors.

LED display four barriers

1, R & D and technical barriers

LED display and lighting industry as a high-tech industry, involves many disciplines of materials science, optics, thermology, electronics, computer, software, automation, mechanical engineering, decorative arts, and will use the disciplinary system, with high technical barriers. At the same time, due to the LED products are customized, personalized production, so the production process, quality control and stability of the technical requirements of high. The production of any link problems, may affect the quality of products, life and performance.

2, capital barriers

LED display and lighting industry is a capital intensive industry, the degree of automation is not high enough to ensure that small businesses can not guarantee product quality and production capacity, and therefore only in the low-end market price competition. In the current market environment, to participate in the tender to undertake large-scale projects, must invest in advanced machinery and equipment, improve production capacity and technical level. In addition, the industry's general mode of production for the production and engineering installation, the installation of the project led to a long period of return of funds, asset turnover is low, the size of the capital requirements.

3, market and brand barriers

Enter the LED display and lighting industry needs to face a series of market and brand barriers. First of all, LED display and other major projects on the production of the company's qualifications, such as the strength of the scale is very high, has a brand awareness and has a successful project of large manufacturers, easier access to orders. There is no success of large projects and brand awareness of the general enterprise, it is difficult to participate in the mainstream product market competition. Brand enterprises have strong technology, advanced equipment, rich experience in the project, improve the after-sales service system and good reputation, the typical sample screen convincing, and ultimately win customers.

4, talent and experience barriers

The integrated use of LED display and lighting industry involves many technical disciplines, the manufacturing technology of semiconductor integrated photoelectric technology, electronic circuit technology, integrated circuit technology, image processing technology, information transmission technology, computer network technology, electronic product manufacturing technology, installation engineering, optics, chemistry, electronics, materials and other technical disciplines results the manufacturing process is complex and fine, including a series of process and control technology, therefore, need to have a group of optical, semiconductor, electronics, materials, chemical engineering, automation control and other areas of professional knowledge and experienced talents. LED products are widely used in many industries and fields, but also need to have a deep understanding of the individual needs of the application areas, in order to form a mature industry application solutions. In addition, with management and marketing experience in industry talent is also essential, technical team and management, marketing team must through long-term cultivation, accumulation, integration to form an organic system, so heavy barriers to talent and experience a LED display and lighting industry after entry.

LED display four positive

1, national industrial policy support

The State Council, the Ministry of science and technology, the national development and Reform Commission and the local government proposed a number of industrial policies to promote the development of the entire LED industry and optimize the upgrading of the industrial structure has played an important role. In the context of industrial policy support, the increasing scale of the industry, becoming a complete industrial chain, to participate in international competition to create favorable conditions for the industry to improve the competitiveness of enterprises in China, and is expected to emerge out of a group of backbone enterprises with independent intellectual property rights and core competitiveness.

2, the product application scope is broad, the market prospect is broad

LED just unfolding a variety of applications, and gradually formed a domestic LED indication signal and display, backlight lighting and other LED applications hundreds of products, widely used in decorative landscape lighting, large screen display, traffic lights, home appliances and digital display lights, car lights, mobile phone, digital camera, computer and LCD TV backlight etc.. With the development of technology, LED has also emerged new applications, such as aerospace, medical, agricultural and other fields. LED market share of various types of steady growth and emerging applications continue to emerge and develop, for the development of the LED industry to create a good market space.

National infrastructure to further expand the demand, the future China will accelerate the construction of affordable housing projects, accelerating the construction of rural infrastructure, accelerate railways, highways and airports and other major infrastructure construction, speed up earthquake reconstruction, the scale of investment will have greatly improved. These major investments will produce a variety of LED applications, including display, special lighting, general lighting, landscape lighting, including a large demand for products.

3, industry technology continues to progress, the cost reduction will boost industry demand

At present, subject to the upper reaches of the LED core devices and other costs, the higher the price of high-end LED display products, the application of large-scale promotion of the product to form a certain obstacle, but with the progress of the industry and the decline in the cost of technology,